from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • Cam Newton Was Creative Director on This Campaign for His C1N Shoe by Under Armour
    Under Armour is well known for involving its star endorsers in the development of its products and marketing. Now, the performance sports apparel brand has taken the approach to a new level, with Cam Newton serving as creative director on the campaign for his C1N shoe, including a digital film ... read more
    Source: Adweek AdfreakPublished on 2017-07-21By Adweek Staff
  • Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness
    The first rule of breathable underwear is, you don't talk about breathable underwear. The creative team on Fruit of the Loom at CP+B found this out pretty quickly while working on a new assignment for just that product. It was awkward to talk about around the CP+B offices--a circumstance that ... read more
    Source: Adweek AdfreakPublished on 2017-07-21By Adweek Staff
  • How Cleveland Reacted to a Series of Strange Billboards, and What It Says About Outdoor Ads
    While outdoor advertising is often phenomenal, it's frequently a blight on the landscape and hasn't earned its right to block out nature or the cityscapes it obscures. In Cleveland, though, some out-of-home ads have popped up this summer that are undeniably intriguing. In fact, they're meant to start a conversation ... read more
    Source: Adweek AdfreakPublished on 2017-07-21By Adweek Staff