from the blog

February 4, 2016

What a $5 million Super Bowl ad can buy you in digital media

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

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September 18, 2015

The Company Cultures That Help (or Hinder) Digital Transformation

Many companies struggle with digital transformation. It goes against the grain of established ways of working and is a threat to management practices that have existed for decades. Digital tools free people throughout the organization to share information easily. Communication managers no longer have total control over message, target, and timing of news and announcements. Horizontal and bottom-up information flows become stronger at the expense of the traditional top-down.

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Industry News

  • Twitter’s User Growth Stalls for the Second Quarter in a Row
    Twitter didn't fly very high in the fourth quarter of 2015. The San Francisco-based company, already facing pressure to grow its user base and value, didn't gain users, though its revenue did meet analysts' expectations. According to its earnings statement, total monthly active users remained at 320 million… ... read more
    Source: Adweek TechnologyPublished on 2016-02-10
  • A Bank Set Up This 10-Foot-Tall ATM to Celebrate the Arrival of NBA All-Stars
    It's not often you find yourself admiring a super inconvenient banking feature, but this time is a worthwhile exception. BMO Financial, also known as Bank of Montreal, sparked some digital buzz this week by installing a 10-foot-tall ATM in its flagship location, First Canadian Place in Toronto. A… ... read more
    Source: Adweek AdfreakPublished on 2016-02-10
  • Can a Biotech Group Change the Conversation With an Emotional Ad About Time?
    The human body is a time machine. Treatments and products developed by the biotech industry keep its parts in good order, extending our stays on the planet and allowing us to lead richer lives. That's the pitch from the Biotechnology Innovation Organization, a trade and lobbying group, in… ... read more
    Source: Adweek AdfreakPublished on 2016-02-10