from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • U.S. Government Denies McCann’s Bid Protest in Multi-Billion Dollar Army Review
    The U.S. Government Accountability Office has denied a protest filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative 12-year relationship for the IPG network. This news means the review, which started in 2015, effectively comes down to ... read more
    Source: Adweek AdfreakPublished on 2018-11-15By Patrick Coffee
  • Pinterest Shared 5 Tips for Brands to Grab Their Share of $1 Trillion in Projected Holiday Spending
    Holiday shopping spending is expected to top the $1 trillion mark in the U.S. this year, and Pinterest said 87 percent of Pinners use its platform to find the right products for the holidays, while 66 percent find last-minute holiday deals via Pinterest. Pinterest shared five tips for marketers looking ... read more
    Source: Adweek AdfreakPublished on 2018-11-15By David Cohen
  • How People Are Using YouTube to Begin Planning Their Thanksgiving Feasts
    YouTube created a data visual illustrating searches on its platform for Thanksgiving foods across the U.S. The Google-owned video site provided data on searches for turkey, stuffing, mashed potatoes, cranberry sauce, pie, apple pie, pumpkin pie and pecan pie, and it broke out that data state-by-state. YouTube's Thanksgiving data visual ... read more
    Source: Adweek AdfreakPublished on 2018-11-15By David Cohen