from the blog


September 9, 2014

Innovative Wearable Devices You Might have Missed

Unless you were hiding in your apocalypse-prepper bomb shelter checking the expiration dates on the MREs you stashed down there half a decade ago, you probably noticed that Apple debuted their new wearable device today - the Apple Watch. (Don't you dare call it the iWatch!) While wearable devices are not exactly a new idea, it's still a very new segment in the market designed to satiate our voracity for smart technology. In traditional Apple style, while they may not have been the first to market, they certainly set the bar way over the heads of just about every other wearable device manufacturer that rushed to exchange hardware for dollars.

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August 25, 2014

iOS Proximity Apps – Can These Location-Enabled Networking Tools Boost Sales?

Have you ever left a conference only to find out later you missed a highly profitable networking opportunity? Or found yourself wandering aimlessly at a social media networking event wondering whether any of your 'tweeps' were in attendance? Thanks to the growing number of proximity-based apps, you can now discover exactly who is in your vicinity so you can introduce yourself and your company. Check out the following five must-have iOS proximity apps for networking. You just might find a business-building tool that will increase your company's profitability.

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Industry News


  • Are Tablets Just as ‘Mobile’ as Smartphones?
    Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon Kindle, Samsung Galaxy Tab and Microsoft Surface have sold millions of units while making the experience of seeing a… ... read more
    Source: Adweek Technology Published on 2014-10-01
  • Less Than Half of Snapchat’s Users Are In The U.S.
    Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization efforts aren’t coming soon. "We’re certainly thinking about marketers, but we’re early days," White said, during an interview… ... read more
    Source: Adweek Technology Published on 2014-09-30
  • 5 Things IAB’s Randall Rothenberg Wants You to Know About Digital Advertising
    The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will focus on creating technical standards for the industry and a code library to help companies adopt those rules and… ... read more
    Source: Adweek Technology Published on 2014-09-30