from the blog


December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News


  • Heineken Made Absurdly Dramatic Ads to Mirror the Thrill of Global Soccer
    Not all of us get the fuss over soccer. Thankfully, there's Heineken. In the beer brand's self-bestowed role as great democratizer, and with help from Publicis Italy, a new series of Fredrik Bond-directed ads for its #SharetheDrama campaign interprets the stakes of the game by using cinematic tropes that non-sportspeople ... read more
    Source: Adweek AdfreakPublished on 2017-09-19By Adweek Staff
  • Errol Morris Shot 56 Soothing Ads for Wealthsimple, and He Stars in the Best One of Them All
    Money is a fraught subject for many Americans, even relatively well-off ones. Investment company Wealthsimple takes on those often unspoken anxieties with a new campaign shot by Oscar-winning documentarian Errol Morris (and created in-house), featuring a wide range of regular people chatting about their worries. A staggering 56 short interview-style ... read more
    Source: Adweek AdfreakPublished on 2017-09-19By Adweek Staff
  • The Halo Top Ice Cream Ad That’s Creeping Everyone Out Is Even Weirder Than You Thought
    You've probably seen the dystopian Halo Top ice cream commercial by now--the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. We wrote about it last week, and it's also been playing in front of the movie It at cinemas. For a brand on the ... read more
    Source: Adweek AdfreakPublished on 2017-09-19By Adweek Staff