from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • Hyundai Teases Super Bowl Ad During NFC and AFC Championship Games
    Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games tomorrow. The teaser will also be available for viewing online and on the brand's social channels. It suggests a kind of follow-up to last year's "A Better Super Bowl" from Hyundai agency of record Innocean, ... read more
    Source: Adweek AdfreakPublished on 2018-01-20By Erik Oster
  • Who Is Billy? Coppola Winery’s Comical Short Film Has Two Wildly Opposing Theories
    We hear a lot about "storytelling" in one form or another these days. It's become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo Saavedra puts storytelling in sharp focus for Francis Coppola's winery in "The Red Stain," a 10-minute brand film ... read more
    Source: Adweek AdfreakPublished on 2018-01-20By David Gianatasio
  • Why Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’ Campaign
    Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called "Start Something Priceless," the new effort is meant to inspire people to do ... read more
    Source: Adweek AdfreakPublished on 2018-01-19By Kristina Monllos