from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

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October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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Industry News

  • The Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His Sensual Tunes
    Just in time for the winter solstice--or rather, "the longest night of the year" (Dec. 21)--Trojan is offering up an album to get people and their partners "in the mood." The record from Trojan Man (actor Jason Blynn) is looking to rival the more classic sensual LPs from the likes ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Lindsay Rittenhouse
  • How WestJet’s Real-Time Giving Set the Bar for Brand Generosity
    When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Doug Zanger
  • 495 Scripted Shows Aired in 2018 as Streaming’s Output Surpassed Basic Cable and Broadcast
    Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from broadcast and basic cable for the first time. According to new data from FX Networks Research, 160 streaming series ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Jason Lynch