from the blog

September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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August 19, 2016

DFW panel discusses the future of advertising for streamed entertainment

The blurring divisions between streamed entertainment and traditional TV formats is challenging the jobs of digital advertisers in the space, a panel of experts said Thursday at a special luncheon hosted by DFWIMA.

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Industry News

  • Massive Cyberattacks Dramatically Hurt Revenues for All Kinds of Internet Players
    Heather Daniels owns a small business, Lyon's Prints, that she has run primarily on Etsy since 2014. Etsy was among the websites that fell victim to three waves of cyberattacks that lasted hours and rocked the web on Friday, also affecting Twitter, Pinterest, The New York Times, The Boston Globe, Reddit, Spotify and… ... read more
    Source: Adweek TechnologyPublished on 2016-10-22
  • Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show
    "I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women executives on one hand? Or people of color?" At Thursday's premiere event for Zuckerberg's new television show… ... read more
    Source: Adweek TechnologyPublished on 2016-10-21
  • A Major Cyber Attack Is Hurting Twitter, Spotify, Etsy, Shopify and Other Sites
    A wave of digital publishers and other ecommerce players were hit by a cyber attack this morning, causing their sites in some parts of the United States to go out in a problem that's lingering into middle afternoon. According to DownDetector—check out its map above—the East Coast and Southern California… ... read more
    Source: Adweek TechnologyPublished on 2016-10-21