from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • Vinnie Jones Drops the F-Bomb, Dances Around the House for a German Mattress Brand
    This time around, Muun's pitchman keeps his pants on. As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Ku?nster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, "German Softness." For its latest ... read more
    Source: Adweek AdfreakPublished on 2017-06-21By Adweek Staff
  • Pepsiā€™s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once
    Five full days of Ramadan remain. For those unfamiliar with the Islamic holy month--or its Catholic cousin, Lent--it's a period of fasting and cleansing that dramatically impacts Middle East and North African (MENA) markets. As long as the sun is up, practicians neither eat nor drink. Businesses open late and ... read more
    Source: Adweek AdfreakPublished on 2017-06-20By Adweek Staff
  • Leiomy Maldonado Dances Up a Storm in High-Energy Ad for Kimpton Hotels
    If you somehow missed out on a dance move called the Leiomy Lolly (still stuck doing the Dougie?), here's your chance to catch up. Hint: hair flips. Lots and lots of hair flips. And there's no better way to learn than from the master, Leiomy Maldonado, who stars in a ... read more
    Source: Adweek AdfreakPublished on 2017-06-19By Adweek Staff