from the blog


December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News


  • Facebook Just Owned Up to Misreporting Likes, Reactions and Shares to Brands
    In a blog post today, Facebook admitted to miscalculating more of its marketing stats that companies look at to gauge the effectiveness of their efforts. The move marks the third time since September that the digital giant has revealed that it's misled brands.  The company has been miscalculating the… ... read more
    Source: Adweek TechnologyPublished on 2016-12-09
  • Here Are 11 Eye-Opening Digital Marketing Stats From the Last Week
    Last week, holiday shopping dominated a steady stream of digital marketing stats. During the last several days, the data points were more varied, providing a cornucopia of marketing intelligence. Here are 11 numbers that caught our eye: 1. IG > TW Is Twitter about to officially fall… ... read more
    Source: Adweek TechnologyPublished on 2016-12-09
  • Flipboard Is Debuting a Swipeable ‘Promoted Roundup’ Ad That Looks Like Instagram Carousel
    Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial… ... read more
    Source: Adweek TechnologyPublished on 2016-12-09