from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

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October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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Industry News

  • How Brands Can Navigate Successfully Through a Rebrand
    What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away. Previously known as Weight Watchers, Dunkin' Donuts and Apple Computer, each of the three companies ... read more
    Source: Adweek AdfreakPublished on 2019-01-21By Abhi Jadhav
  • 4 Ways to Keep Customer Data Secure on Social Media
    Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand tweets are 1:1 interactions with customers, which means only 7 percent of brand tweets are traditional marketing content. ... read more
    Source: Adweek AdfreakPublished on 2019-01-21By Dave Evans
  • Michael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue
    Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater--notably, in musicals including Cabaret and Chicago. It's a good thing, too, since Hall's latest role will be ... read more
    Source: Adweek AdfreakPublished on 2019-01-21By Robert Klara