from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • Goodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
    Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to 2016 but hails most recently from R/GA San Francisco, where he led work on accounts such as Xbox, ... read more
    Source: Adweek AdfreakPublished on 2018-07-20By Lindsay Rittenhouse
  • Dove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s Steven Universe
    Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young girls struggled with body confidence. For their latest campaign, Dove has partnered with Rebecca Sugar, the ... read more
    Source: Adweek AdfreakPublished on 2018-07-20By Shannon Miller
  • Instagram’s Hippest Grandma Lives Large in a New Campaign for a Savings App
    She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie, Winkle has teamed up with a mobile investing app called Stash for their latest promo. Stash's mission is to ... read more
    Source: Adweek AdfreakPublished on 2018-07-20By Alissa Fleck