from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • Snapchat Quietly Rolled Out a New Way for Friends to Share Their Locations
    Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the past few weeks to iOS and Android users, and most of its user base should now ... read more
    Source: Adweek AdfreakPublished on 2018-05-25By David Cohen
  • How NBCU and A&E’s Partnerships Might Revitalize TV and Radio
    This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past, digital media has forced more traditional mediums like TV and radio to the backburner, but now in 2018, these "oldies" are measuring up--literally. ... read more
    Source: Adweek AdfreakPublished on 2018-05-25By Paul Brenner
  • Many Marketers Aren’t Prepared for GDPR, SAP Study Says
    Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a couple months of today's deadline--found that around 26 percent said they either didn't have a plan ... read more
    Source: Adweek AdfreakPublished on 2018-05-25By Patrick Kulp