from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • OK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked for It
    With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be "Pass the Heinz Mayochup." The question? "Want #mayochup in stores? 500,000 votes for 'yes' and we'll release it to you saucy Americans." While clearly it was the total pro-mashup vote count that mattered ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By David Griner
  • Reddit Taps Former Time Inc. Chief Operating Officer as Its New COO
    Reddit has hired a former Time Inc. exec as its new chief operating officer. Jen Wong, who joined Reddit today, was Time's COO and president of digital from 2016 until leaving the company earlier this year after it was acquired by the publishing conglomerate Meredith Inc. Prior to Time Inc., ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Marty Swant
  • Amazon’s Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands
    For the first time in Amazon Prime's 13 year history, the membership numbers are in CEO Jeff Bezos' annual shareholder letter, along with other statistics around the Prime business that show the company's dominance in ecommerce. Amazon Prime's 100 million (and counting) worldwide members shipped more than 5 billion products ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Ann-Marie Alcántara