from the blog


October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News


  • These Shoppable Preroll Ads Give You 15 Seconds to Buy, Then They’re Gone Forever
    Luxury fashion's twin obsessions with exclusivity and impulse buying merge playfully, and with a high-tech spin, in a new YouTube preroll campaign from Yoox, the Italian online fashion retailer. Working with Stink Studios and Google, Yoox came up with 15-second YouTube ads that practically dare you to buy a one-of-a-kind ... read more
    Source: Adweek AdfreakPublished on 2017-11-21By Adweek Staff
  • Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’ Campaign
    Here's a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a "Got Milk?" cover-wrap advertisement on its new issue--which looks like a normal cover but has Food & Milk as the magazine's title. It's the most fun expression yet of the "Got ... read more
    Source: Adweek AdfreakPublished on 2017-11-21By Adweek Staff
  • Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity
    Maker Mac Premo stars in file transfer site WeTransfer's latest piece of work, "The Bunt Machine." In it, we follow Premo as he creates a bunt machine for his baseball-loving son--a surprisingly short adventure--before deciding he wants to turn this process into a film production, complete with lots of collaborators. ... read more
    Source: Adweek AdfreakPublished on 2017-11-21By Adweek Staff