from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • To Attract New Hires From Out of Town, a Cincinnati Agency Created a Tinder Profileā€¦for Cincinnati
    Getting to know a new city is a little bit like going on a blind date. After arriving at this insight while trying to think of ways to recruit new talent from out of town, Possible Cincinnati had an idea. The agency used Tinder to find a prospective employee from ... read more
    Source: Adweek AdfreakPublished on 2017-08-17By Adweek Staff
  • This Maternity Line for Children Was Created to Highlight 7 Million Youth Pregnancies Each Year
    Finnish agency hasan & partners teamed up with Paola Suhonen, a well known fashion designer in the country, to create a "Maternity Wear for a 12-Year-Old" campaign to call awareness to the problem of child pregnancies in developing countries and drive donations to child rights organization Plan International. Suhonen's "Hamptons" ... read more
    Source: Adweek AdfreakPublished on 2017-08-17By Adweek Staff
  • An Agency Helped Create This Incredible Music Video Celebrating Feminism in the Modern Arab World
    Lebanese alternative rock band Mashrou' Leila's vision of the Middle East today is an amalgam of varied and sometimes contradictory influences, from the historical to the political. "Worms sculpt my body now/ The earth cradles my skin/ Why'd you sell me to the Romans?" So sings lead vocalist Hamed Sinno ... read more
    Source: Adweek AdfreakPublished on 2017-08-17By Adweek Staff