from the blog

September 18, 2015

The Company Cultures That Help (or Hinder) Digital Transformation

Many companies struggle with digital transformation. It goes against the grain of established ways of working and is a threat to management practices that have existed for decades. Digital tools free people throughout the organization to share information easily. Communication managers no longer have total control over message, target, and timing of news and announcements. Horizontal and bottom-up information flows become stronger at the expense of the traditional top-down.

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April 1, 2015

EIMA Anounces Award Winners

On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for...

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Industry News

  • Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday
    This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online. The tool can be used to see which brands people are talking about most as well as the terms mentioned most… ... read more
    Source: Adweek TechnologyPublished on 2015-11-27
  • Here Are 20 Sites That Holiday Season Toy Advertisers Need to Target
    OK, so you are an online toy seller. Maybe you are an e-commerce entrepreneur who stocks items in your two-car garage, or maybe you are the digital lead at FAO Schwarz—doesn't matter. You've got to move dolls, tricycles, board games and kiddie electronics in the next few weeks like nobody's… ... read more
    Source: Adweek TechnologyPublished on 2015-11-25
  • This Target Store Just Got Trolled by Black Friday Ads With Hilariously Fake Deals
    Target was the benefactor of an online troll in August, when Mike Melgaard came to the retailer's defense on Facebook, telling commenters off for criticizing its move away from gender-based labels for children's products.  But now Target has been totally played by an offline troll. Jeff Wysaski, a… ... read more
    Source: Adweek AdfreakPublished on 2015-11-25