from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • Seal Gets Eaten by a Shark in Discovery‚Äôs New Ad for Shark Week
    No seal is safe during Shark Week. Not even Seal himself. That's abundantly and amusingly clear from Discovery's new Shark Week promo, from Los Angeles creative agency AV Squad, in which Grammy-winning singer is rudely interrupted as he performs his iconic song "Kiss From a Rose" on a jetty. AV ... read more
    Source: Adweek AdfreakPublished on 2017-05-26By Adweek Staff
  • Coca-Cola Made Detachable Bottle Labels That Worked as Wristbands at Music Festivals
    No one does packaging stunts quite like Coca-Cola, and here's another clever idea from the soda giant--bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands, developed by McCann Bucharest, came in eight designs. Not every one granted access to a ... read more
    Source: Adweek AdfreakPublished on 2017-05-26By Adweek Staff
  • This 4-Minute Ad for an All-Natural Deodorant Is About as Different as the Product Itself
    Let's talk personal hygiene. But to make a delicate subject slightly less awkward, how about we toss in some silly choreography, Oprah-style product giveaways and hippie satirist JP Sears? For its first advertising, all-natural deodorant brand PiperWai launched a four-minute digital short Thursday that crams in as many dance moves ... read more
    Source: Adweek AdfreakPublished on 2017-05-25By Adweek Staff