from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • 84 Lumber Heads to Space for Its First Commercial Since the Super Bowl
    84 Lumber, the darling of the Super Bowl with its crazy 90-second ad buy and evocative story about immigration and Trump's proposed border wall, is back with a new recruitment commercial. And this time it's aiming even higher--at least in the geological sense. A new 30-second spot from agency Brunner ... read more
    Source: Adweek AdfreakPublished on 2017-04-28By Adweek Staff
  • Domino‚Äôs Just Made Kilt Uniforms in Scotland Out of Its New Official Tartan
    If any of you were worried that Domino's Pizza was being inflicted only on the U.S., don't worry. They're in Scotland, too. In fact, they've been there for over 20 years. And to celebrate the opening of a new Glasgow location, they hired local designer Ken MacDonald to create a ... read more
    Source: Adweek AdfreakPublished on 2017-04-28By Adweek Staff
  • Ogilvy Made Bulletproof Ads to Protest Lax Gun Laws, and Put One in Front of the White House
    As President Trump prepares to address the annual NRA convention in Atlanta this week, Americans and their representatives in Congress stand at an impasse on gun control. In recent years, ad agencies have created pro-bono campaigns designed to raise public awareness and garner support for initiatives to help reduce gun ... read more
    Source: Adweek AdfreakPublished on 2017-04-27By Adweek Staff