from the blog


December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News


  • A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign
    You've heard of MailChimp. And if you've followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn't: a shrimp, a blimp, a limp, or any other adorably rhyming object. But what does the company sell, exactly? According to the latest campaign from ... read more
    Source: Adweek AdfreakPublished on 2017-05-23By Adweek Staff
  • Meet the Robotics Wiz Behind Old Spice’s Giant Mechanical Sea Creature
    Unless you've been lost at sea, you've probably heard about the giant robotic squid that Old Spice deployed last weekend for a wacky, high-profile internet game on Twitch. (It generated plenty of ink!) The breathtaking beastie starred in a game called S.Q.U.I.D. (Shared Quests Uniting Individual Dudes), which was live-streamed ... read more
    Source: Adweek AdfreakPublished on 2017-05-23By Adweek Staff
  • Netflix Got Pete Souza, Obama’s Photographer, to Shoot ‘Candids’ of Frank Underwood
    Netflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the "FU 2016" campaign via BBH, which including running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015. Now, as Season 5 approaches, the ... read more
    Source: Adweek AdfreakPublished on 2017-05-23By Adweek Staff