from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture
    Bud Light is expressly trying to generate cultural buzz with its new "Famous Among Friends" campaign, and it sees this Sunday as its next big opportunity to do so. The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events ... read more
    Source: Adweek AdfreakPublished on 2017-10-20By Adweek Staff
  • The Makers of the ‘Bite Size Horror’ Ads Tell Us All About Their Wonderfully Spooky Creations
    Halloween advertising has been a treat this year, thanks to Fox Digital Studio and Mars candy brands, which teamed up for a wonderfully creepy series of two-minute "Bite Size Horror" films that have been airing on Fox TV networks. The series has included four films--"Floor 9.5? for Skittles, "The Road" ... read more
    Source: Adweek AdfreakPublished on 2017-10-19By Adweek Staff
  • Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around
    Ad retargeting is more trick than treat, right? Regardless, Svedka Vodka looks to leverage the unloved online marketing practice for a Halloween "Banner Ad Curse" campaign, created by Toronto agency Bensimon Byrne. This marks the third straight scary seasonal sojourn for the client-agency team, following their "Printable Costumes" in 2015 ... read more
    Source: Adweek AdfreakPublished on 2017-10-19By Adweek Staff