from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • How Hard Is It to Draw a Brand Logo From Memory? Much, Much Harder Than You Thought
    You're a brand nerd par excellence, and you think you've got your brand logos down cold. But then you're asked to draw a well-known logo from memory--and you completely botch it. Brand logos are the most famous images of our time. But it turns out they're exceedingly difficult to recreate ... read more
    Source: Adweek AdfreakPublished on 2017-09-21By Adweek Staff
  • Naomi Campbell Lip-Syncs to George Michael in H&M’s Stylish Tokyo Karaoke Ad
    H&M and Naomi Campbell are taking an 1980s song about unemployed male empowerment and turning it into a 2017 ad about global female empowerment--through fashion. The clothing retailer is out with a new ad featuring the supermodel, set to the 1986 version of "Wham Rap (Enjoy What You Do)," by ... read more
    Source: Adweek AdfreakPublished on 2017-09-21By Adweek Staff
  • These British Beer Ads Have the Best Cast of Characters We’ve Seen in a While
    Beer commercials don't usually invoke famous Shakespeare soliloquies, or star a blind gal with her service dog, or a guy in drag named Carl who calls himself "a stroppy cow" for refusing to order "the usual" at the pub. But then, the first TV campaign for Camden Hells Lager is ... read more
    Source: Adweek AdfreakPublished on 2017-09-20By Adweek Staff