from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • Facebook Is Trying to Keep News Feed Free of Content Copied From Other Sites
    The most recent tweak to Facebook's News Feed algorithm is taking aim at low-quality sites that predominantly copy and republish content from other sites without adding any value. The social network quietly announced the change in an update to a Newsroom post from May 2017, when it announced that fewer ... read more
    Source: Adweek AdfreakPublished on 2018-10-17By David Cohen
  • Broadcast Station Group Execs Don’t Believe Sinclair-Tribune Decision Will Have a Detrimental Effect on Future M&A Discussions
    Chief executives from some of the television industry's top broadcast TV station groups participated in an NAB Show New York panel today about the state of the local broadcast industry. The conversation dipped into the future of subscription, advertising and revenue streams on the local level, the impact of live ... read more
    Source: Adweek AdfreakPublished on 2018-10-17By A.J. Katz
  • Twitter Just Released Two Huge Datasets Related to Election Interference Activity on Its Platform
    Twitter has released examples in the past of accounts and content used by the Internet Research Agency, the Russian government-linked organization that used social media posts to influence the 2016 U.S. presidential election. On Wednesday, Twitter released everything. The social network made two sizable datasets available Wednesday--one regarding the IRA, ... read more
    Source: Adweek AdfreakPublished on 2018-10-17By David Cohen