from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • Facebook Extended Its Ad Breaks Video Monetization Options to More Languages and Countries
    Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles and followings, for example. ">monetization options for video publishers creators are now available ... read more
    Source: Adweek AdfreakPublished on 2018-09-24By David Cohen
  • These Guerrilla Posters in NYC Subway Stations Highlight Incidents of Racism at Each Stop
    During Pride Month over the past two years, many commuters in New York noticed the colorful posters for Pride Train, an anti-bigotry campaign created by Thomas Shim, Jack Welles, and Ezequiel Consoli. The guerrilla effort plastered subway stations with rainbow-printed faux-service posters promoting LGBTQ acceptance. Since its launch in 2017, ... read more
    Source: Adweek AdfreakPublished on 2018-09-24By Shannon Miller
  • MullenLowe Names New Chief Strategy Officer of U.S. Network
    IPG-owned MullenLowe announced the promotion of Elizabeth Paul, head of strategy and senior vice president in Boston, to chief strategy officer--making her responsible for the entire U.S. network. Paul will remain based out of MullenLowe's Boston headquarters and work closely with CCO Mark Wenneker, CEO Lee Newman and the heads ... read more
    Source: Adweek AdfreakPublished on 2018-09-24By Lindsay Rittenhouse