from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

Read more

May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

Read more

Industry News

  • How to Transform From a Traditional Marketing Sphere Into an AI-Proficient One
    Artificial intelligence has been revolutionizing how businesses operate in new and exciting ways, yet marketers are still grappling with its applicability in the marketing sphere. To many, marketing is a creative process with human intuition driving valuable insights, and it is something that AI does not yet have the capacity ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Christian Monberg
  • Pinterest Shared 6 Steps for Brands Prior to Kicking Off Their Ad Campaigns
    Pinterest small and midsized business marketing lead Lisa Fong shared six steps that the 1.5 million-plus brands on its platform should go through prior to pulling the trigger on ad campaigns aimed at some of its more than 250 million monthly users. Fong wrote in a blog post Monday: Create ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By David Cohen
  • How 8 Ecommerce Companies Are Competing Against the Old Guard
    It's no secret that the direct-to-consumer market is becoming like the New York City subway system: crowded and filled with people jockeying for position to the closest exit. Many of these "upstart" brands are busy carving out a niche for themselves, using emerging technology and focusing on customer experience as ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Ann-Marie Alcántara