from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • How Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On
    Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio--who founded the company with fellow Warby Parker alum Steph Korey the year before--was on a moving sidewalk in JFK's Terminal 4. The brand had just begun shipping ... read more
    Source: Adweek AdfreakPublished on 2018-09-23By Robert Klara
  • Editors’ Letter: Our Coverage of Brands Has Never Been More Interesting, or Important
    The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers' minds. Today it's back, reimagined for 2018. Executives convening in Palm Springs, Calif., for our first Brandweek experience are receiving a special conference-edition magazine by the same name, full of insightful stories about ... read more
    Source: Adweek AdfreakPublished on 2018-09-23By Kristina Monllos, Stephanie Paterik
  • Take a Tour of Target’s Redesigned Store of the Future
    Stop us if you've heard this one before, but traditional retail businesses have encountered their share of hurdles in recent years (like declining sales and rising digital competitors). As ecommerce continues to win over shoppers, retailers are searching for new ways to keep customers coming back to brick-and-mortar stores. For ... read more
    Source: Adweek AdfreakPublished on 2018-09-23By Katie Richards