from the blog

September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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August 19, 2016

DFW panel discusses the future of advertising for streamed entertainment

The blurring divisions between streamed entertainment and traditional TV formats is challenging the jobs of digital advertisers in the space, a panel of experts said Thursday at a special luncheon hosted by DFWIMA.

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Industry News

  • ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement
    One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's metrics. The ANA's qualms stem from a report in The Wall Street Journal last week finding that Facebook… ... read more
    Source: Adweek TechnologyPublished on 2016-09-29
  • Voice Search Could Become Mainstream Within the Next 5 Years
    Even though people are pretty accustomed by now to talking into their smartphones, smart watches and other devices like Amazon Echos, voice search is still somewhat of a novelty. However, the role it plays in the overall ecosystem of search does seem to be growing.  According to Christi… ... read more
    Source: Adweek TechnologyPublished on 2016-09-29
  • A Lone Red Balloon’s Journey Ends Joyfully in Latest ‘Practically Magic’ iPhone 7 Spot
    Among iOS 10's shiny new toys is a messaging feature that allows you to add effects to your message bubbles, send full-screen animations with your messages, add handwritten notes and more. Apple pushes those capabilities with a pretty new spot from TBWAMedia Arts Lab that focuses on one full-screen… ... read more
    Source: Adweek AdfreakPublished on 2016-09-29By Tim Nudd