from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

Read more

May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

Read more

Industry News

  • Papa John’s and Publicis Groupe’s Fallon Part Ways After One Month
    The month after the strategy call in which Papa John's founder John Schnatter used the N-word and made other racially insensitive remarks, the pizza chain hired Publicis Groupe's Fallon to handle brand campaigns. The agency and client have now split after one month, spokespeople confirmed. "In mid-June, Fallon was retained ... read more
    Source: Adweek AdfreakPublished on 2018-07-18By Lindsay Rittenhouse, Patrick Coffee
  • IPG’s #HaveHerBack Urges Women in Advertising to Continue Speaking Out on Harassment
    Has the #MeToo movement lost its steam? "I've been told that I am fuckable by a male colleague," Golin chief creative officer Caroline Dettman told a mostly female audience at the agency's #HaveHerBack event in New York Tuesday evening. "I have been asked off a pitch because I'm told I ... read more
    Source: Adweek AdfreakPublished on 2018-07-18By Lindsay Rittenhouse
  • How a Political Strategy Can Bolster Brand Reputation in Volatile Times
    Successful political candidates know how to win in constantly changing, volatile circumstances. Their future is based on how well they connect with voters when the next day, or next hour, could change everything. The same is true for brands, especially now as we navigate fraught times where head-snapping change buffets ... read more
    Source: Adweek AdfreakPublished on 2018-07-18By Rob Shepardson