from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them
    In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, "Opportunity does not discriminate." In the background, Alicia Keys croons, "Change is gonna come." With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the ... read more
    Source: Adweek AdfreakPublished on 2017-02-24By Adweek Staff
  • Will You #TrySomeStew? Chicago Man’s Friends Surprise Him With a Bus-Stop Personals Ad
    Chicago social sciences teacher Ryan Stew may not have a girlfriend, a place of his own, or a winning fantasy football record. But at least he still has his friends. Even if they're jerks. Stew's fantasy football league buddies paid for a bus stop personals ad for Stew that describes ... read more
    Source: Adweek AdfreakPublished on 2017-02-24By Adweek Staff
  • This Agency Just Held a Funeral in Its Garden for Its Outdated Website
    Ashes to ashes, rust to rust... Nossa, a prominent agency in the Portuguese digital ad scene, recently staged an unusual mock funeral service in the garden behind its Lisbon office. Staffers weren't mourning the demise of the traditional agency model, the 30-second commercial or even the web banner ad. (Some ... read more
    Source: Adweek AdfreakPublished on 2017-02-24By Adweek Staff