from the blog


October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News


  • Anna Faris Pushes Kind Protein Bars by Reading Horrible Reviews of Rival Products
    This is a real offer: Try a healthy snack that tastes like some combination of hyena crap, garbage, resentment and sawdust. Bring it on, you say? The marketer Kind feels confident that its new protein-packed bar is considerably more palatable than that. But you--the first 10,000 consumers to step up, ... read more
    Source: Adweek AdfreakPublished on 2018-01-18By T.L. Stanley
  • These 6 Digital Stats on Alexa, Brand Safety and Snapchat Grabbed Our Attention This Week
    The whirlwind of last week's Consumer Electronics Show in Las Vegas is in the rearview mirror now. Not surprisingly, the event was full of data and stats about everything from the Internet of Things to smart TVs and artificial intelligence. Here's what stuck out to us last week, as well ... read more
    Source: Adweek AdfreakPublished on 2018-01-18By Lauren Johnson
  • Was This Little-Known British Ad the Most Emotionally Engaging of 2017?
    Wait, we're not done with the 2017 lists yet! Here's an intriguing one from research firm System1 ranking the 10 most emotionally engaging spots of the year--based on testing of 705 award-winning or viral global TV ads and digital films among 56,400 consumers. Coming out on top was a little-known ... read more
    Source: Adweek AdfreakPublished on 2018-01-18By Tim Nudd