from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • A Miniature KFC Opened in Portland, Serving Tiny $5 Fill Up Boxes
    KFC was thinking small on Saturday, opening a miniature KFC for one day only in Portland, Ore., and actually serving $5 Fill Up Boxes (that probably wouldn't fill you up, but were free of charge), at one-twelfth their normal size. The chain also released the video below, showing how to ... read more
    Source: Adweek AdfreakPublished on 2017-12-17By Adweek Staff
  • How Interscope Teased Eminem’s New Album With Fake Pharma Ads That Were Almost Too Good
    If you come down with a bad case of Atrox Rithimus, you don't need a doctor. This particular affliction isn't deadly, though it could send club patrons screaming for the exit. Atrox Rithimus, Latin for "bitter rhyme," is, in fact, a made-up malady. It was injected into the mass-media corpus ... read more
    Source: Adweek AdfreakPublished on 2017-12-15By Adweek Staff
  • 10 Things We Learned About Wendy’s Twitter From Its Reddit AMA
    Social media marketing nerds got an early Christmas present Thursday, as Wendy's Twitter account sat down for a Reddit "Ask Me Anything" Q&A. The specific marketing execs who took part in the Q&A weren't identified--Wendy's answered questions using the wendys_irl Reddit handle--but almost certainly included Meredith Ulmer, the senior social ... read more
    Source: Adweek AdfreakPublished on 2017-12-15By Adweek Staff