from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • Wieden+Kennedy Is Losing the Founder and the Managing Director of Its Tech Division
    Nilesh Ashra and Paulo Ribeiro--the founder and managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--recently announced that they will be leaving the agency to launch a new and unspecified venture. Their departures mark a significant shift for The Lodge, which launched in 2013 and effectively served ... read more
    Source: Adweek AdfreakPublished on 2018-03-19By Patrick Coffee
  • Samsung’s Cheil Expands Its In-House Content Marketing Divisions to the U.S.
    Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J., while Cylndr Content Agency will serve Cheil clients from offices in New York and Durham, N.C. "In this social ... read more
    Source: Adweek AdfreakPublished on 2018-03-19By Lindsay Rittenhouse
  • We’re in a Retail Renaissance and Focusing on Data Is What Separates the Winners From the Losers
    Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst of a retail renaissance, which means retailers and brands alike need to focus on the customer experience to win over ... read more
    Source: Adweek AdfreakPublished on 2018-03-19By Lisa Lacy