from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • Here’s What Marketers Can Expect From Pinterest in 2017
    Two and a half years after launching its first paid ads, Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars. Specifically, the San Francisco-based player has spent a couple of years building a measurement and data tool, search-like targeting… ... read more
    Source: Adweek TechnologyPublished on 2017-01-17
  • How a Female-Focused Branded Content Studio Connects With Its Audience
    SpecsWho Co-founder, CEO Joe Speiser and president, COO Gretchen TibbitsWhat Branded content studioWhere New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an ecommerce site for pet products, LittleThings… ... read more
    Source: Adweek TechnologyPublished on 2017-01-17
  • Media, Marketers and Shaq Hit CES
    Earlier this month, media and marketing execs joined nearly 170,000 tech nerds in Las Vegas for CES, the world's largest consumer electronics showcase organized by the Consumer Technology Association. Here, just a sampling of the panels and parties that made waves. ... read more
    Source: Adweek TechnologyPublished on 2017-01-17