from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • Stay for the Credits: How Bonus Scenes Became a Crucial Part of Movie Marketing
    In the last week, a rumor that had been bouncing around the internet was confirmed when director James Gunn revealed that, yes, Guardians of the Galaxy Vol. 2 would have an epic five post-credits scenes. For those of us who feel like most movies could easily lop off 20 minutes ... read more
    Source: Adweek AdfreakPublished on 2017-04-26By Adweek Staff
  • Spotify Has Songs for All Your Awkward Family Moments in Comical New Ads
    Savage Garden's "Truly Madly Deeply" and Justin Bieber's "Love Yourself" are, respectively, the cause of, and solution to, some uncomfortable family situations in Spotify's amusing new ads, created in-house and rolling out in the U.K. to promote the service's family plan. Biscuit's Matt Devine directed the two spots, which certainly ... read more
    Source: Adweek AdfreakPublished on 2017-04-26By Adweek Staff
  • Burger King Is Launching a Video Game Delivery Service in Spain. We Went There to Test It
    Burger King Spain is looking to level up in esports and gaming. And it's getting a lot of help from the gaming industry itself. In its first-ever collaboration with Sony Interactive Entertainment, the brand officially launches "Burger Clan," the creative fruit of LOLA MullenLowe,on April 28. The campaign features nine ... read more
    Source: Adweek AdfreakPublished on 2017-04-26By Adweek Staff