from the blog

August 19, 2016

DFW panel discusses the future of advertising for streamed entertainment

The blurring divisions between streamed entertainment and traditional TV formats is challenging the jobs of digital advertisers in the space, a panel of experts said Thursday at a special luncheon hosted by DFWIMA.

Read more

April 26, 2016

Most Smartphone Owners Use Location-Based Services

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

Read more

Industry News

  • Facebook’s New Button Placement Makes Live Video Incredibly Easy for Mobile Users
    Facebook users started noticing Wednesday night that the company had placed its live video button in an extremely accessible spot on its mobile app. New York City chief digital officer Sree Sreenivasan was one of the first to notice the button where "Status" once appeared.  .@facebook replaces… ... read more
    Source: Adweek TechnologyPublished on 2016-08-25
  • Tiger Beer Turned Air Pollution Into Ink, and Had Artists Try It Out
    Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create… ... read more
    Source: Adweek AdfreakPublished on 2016-08-25By Katie Richards
  • Domino’s Pizza Survives First Drone Delivery With Only Minor Damage to the Cheese
    If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered. The chain took four years to modify a car to become the perfect delivery vehicle. And now it… ... read more
    Source: Adweek AdfreakPublished on 2016-08-25By Kristina Monllos