from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • We’re Magnetic Hires Director to Build Out Consumer Research and Insights Practice
    Today, experiential agency We're Magnetic announced the promotion of managing director Jessica Reznick to president and the hiring of Rachel Saunders as global director of consumer research and insights. Both will be based in We're Magnetic's New York headquarters. The agency described Reznick as "a champion of diversity," being a ... read more
    Source: Adweek AdfreakPublished on 2018-05-21By Lindsay Rittenhouse
  • How 3 New York Creatives Are Helping Give Students a Voice on Gun Control
    Despite the marked rise in student activism in the wake of the Marjory Stoneman Douglas High School shooting, it can be easy for politicians to ignore students. After all, most of them aren't old enough to vote. Inspired by recent student activism, three New York creatives decided to create a ... read more
    Source: Adweek AdfreakPublished on 2018-05-21By Erik Oster
  • American Express to Review Its Global Media Business After 20 Years With WPP
    The world's second-largest credit card company, American Express, will soon launch its first worldwide media review in more than a decade, a spokesperson confirmed Friday. "We are evaluating the way we buy media globally," said AmEx vice president of public affairs Elizabeth Crosta. "With this evaluation, it is likely we ... read more
    Source: Adweek AdfreakPublished on 2018-05-21By Patrick Coffee