June 8, 2014

Play it SMART: 5 Key Elements to a Successful Social Media Marketing Strategy

Social media has changed the impetus of business marketing. Hard sell tactics and “carpet bombing” consumers with product promotions no longer work. Today’s customers expect to be wooed and courted. They expect more from a business before making a commitment. Social media has forced businesses to change marketing strategy and only those businesses that can adapt to the new world order will reap the benefits social media marketing has to offer.