February 4, 2016

What a $5 million Super Bowl ad can buy you in digital media

Originally posted at Digiday on February 2, 2016 Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you can get for that money in digital.