iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards.
The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention.
Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.
When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.
The blurring divisions between streamed entertainment and traditional TV formats is challenging the jobs of digital advertisers in the space, a panel of experts said Thursday at a special luncheon hosted by DFWIMA.
Originally posted at eMarketer on April 22, 2016However, there’s still significant room for growthNine in 10 US smartphone owners use location services on their phone, according to data from Pew Research Center. Still, there is significant room for growth. eMarketer estimates the number of smartphone users will increase by 8.7% in 2016, and the number of… Read more »
Originally posted at AdvertisingAge on March 29, 2016The Way People Buy Is No Longer a Simple Path from Awareness to Prospect to SaleA few weeks ago, I was at work when I remembered that my coffeemaker had been making weird noises and was doing a less than stellar job of producing a perfect cup. While… Read more »