The blurring divisions between streamed entertainment and traditional TV formats is challenging the jobs of digital advertisers in the space, a panel of experts said Thursday at a special luncheon hosted by DFWIMA.
Posts By: DFWIMA Admin
Originally posted at eMarketer on April 22, 2016However, there’s still significant room for growthNine in 10 US smartphone owners use location services on their phone, according to data from Pew Research Center. Still, there is significant room for growth. eMarketer estimates the number of smartphone users will increase by 8.7% in 2016, and the number of… Read more »
Originally posted at AdvertisingAge on March 29, 2016The Way People Buy Is No Longer a Simple Path from Awareness to Prospect to SaleA few weeks ago, I was at work when I remembered that my coffeemaker had been making weird noises and was doing a less than stellar job of producing a perfect cup. While… Read more »
On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for…
Unless you were hiding in your apocalypse-prepper bomb shelter checking the expiration dates on the MREs you stashed down there half a decade ago, you probably noticed that Apple debuted their new wearable device today – the Apple Watch. (Don’t you dare call it the iWatch!) While wearable devices are not exactly a new idea, it’s still a very new segment in the market designed to satiate our voracity for smart technology. In traditional Apple style, while they may not have been the first to market, they certainly set the bar way over the heads of just about every other wearable device manufacturer that rushed to exchange hardware for dollars.