April 26, 2016

Most Smartphone Owners Use Location-Based Services

Originally posted at eMarketer on April 22, 2016However, there’s still significant room for growthNine in 10 US smartphone owners use location services on their phone, according to data from Pew Research Center. Still, there is significant room for growth. eMarketer estimates the number of smartphone users will increase by 8.7% in 2016, and the number of… Read more »

March 30, 2016

In Today’s Digital World, the Sales Funnel Is Dead

Originally posted at AdvertisingAge on March 29, 2016The Way People Buy Is No Longer a Simple Path from Awareness to Prospect to SaleA few weeks ago, I was at work when I remembered that my coffeemaker had been making weird noises and was doing a less than stellar job of producing a perfect cup. While… Read more »

April 1, 2015

EIMA Anounces Award Winners

On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for…

September 9, 2014

Innovative Wearable Devices You Might have Missed

Unless you were hiding in your apocalypse-prepper bomb shelter checking the expiration dates on the MREs you stashed down there half a decade ago, you probably noticed that Apple debuted their new wearable device today – the Apple Watch. (Don’t you dare call it the iWatch!) While wearable devices are not exactly a new idea, it’s still a very new segment in the market designed to satiate our voracity for smart technology. In traditional Apple style, while they may not have been the first to market, they certainly set the bar way over the heads of just about every other wearable device manufacturer that rushed to exchange hardware for dollars.

August 25, 2014

iOS Proximity Apps – Can These Location-Enabled Networking Tools Boost Sales?

Have you ever left a conference only to find out later you missed a highly profitable networking opportunity? Or found yourself wandering aimlessly at a social media networking event wondering whether any of your ‘tweeps’ were in attendance? Thanks to the growing number of proximity-based apps, you can now discover exactly who is in your vicinity so you can introduce yourself and your company. Check out the following five must-have iOS proximity apps for networking. You just might find a business-building tool that will increase your company’s profitability.