Originally posted at adWeek 2018 The labor of love came from a desire for a better product This Forrester report assesses the state of the search marketing agency landscape and rigorously evaluates several agencies against 25 criteria. The evaluation focuses on current offering, strategy, and market presence of the most significant agency vendors in the… Read more »
October 31, 2017
iProspect Named a Leader by Forrester Research
Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017
May 5, 2017
Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame
When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude.
Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats.
We all know Richards for another animal — the self-aware “Eat Mor Chikin” cows — and for leaving the light on at Motel 6.
December 7, 2016
iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year
iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards.
The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention.
Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.
September 12, 2016
Expanding the Footprint for Continued Digital Media Education
When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.