The blurring divisions between streamed entertainment and traditional TV formats is challenging the jobs of digital advertisers in the space, a panel of experts said Thursday at a special luncheon hosted by DFWIMA.
Originally posted at eMarketer on April 22, 2016However, there’s still significant room for growthNine in 10 US smartphone owners use location services on their phone, according to data from Pew Research Center. Still, there is significant room for growth. eMarketer estimates the number of smartphone users will increase by 8.7% in 2016, and the number of… Read more »
Originally posted at AdvertisingAge on March 29, 2016The Way People Buy Is No Longer a Simple Path from Awareness to Prospect to SaleA few weeks ago, I was at work when I remembered that my coffeemaker had been making weird noises and was doing a less than stellar job of producing a perfect cup. While… Read more »
Originally posted at Digiday on February 2, 2016 Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you can get for that money in digital.
Many companies struggle with digital transformation. It goes against the grain of established ways of working and is a threat to management practices that have existed for decades. Digital tools free people throughout the organization to share information easily. Communication managers no longer have total control over message, target, and timing of news and announcements. Horizontal and bottom-up information flows become stronger at the expense of the traditional top-down.