July 8, 2014

Using LinkedIn More Effectively for Social Media Marketing

LinkedIn, as we all know, is the ultimate professional network. Name any company and it most probably has its own page on LinkedIn. Most of the users of LinkedIn share their professional profiles, websites, work experience, articles and whitepapers they have written, and the skillset they have. Business-to-business companies target LinkedIn as the most important social network to find leads. In this article, you will learn how you can leverage the power of this social network more effectively.

June 8, 2014

Play it SMART: 5 Key Elements to a Successful Social Media Marketing Strategy

Social media has changed the impetus of business marketing. Hard sell tactics and “carpet bombing” consumers with product promotions no longer work. Today’s customers expect to be wooed and courted. They expect more from a business before making a commitment. Social media has forced businesses to change marketing strategy and only those businesses that can adapt to the new world order will reap the benefits social media marketing has to offer.

May 20, 2014

2014 EIMA Winners

On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for their work with custom pool designer One Specialty.