September 9, 2014

Innovative Wearable Devices You Might have Missed

Unless you were hiding in your apocalypse-prepper bomb shelter checking the expiration dates on the MREs you stashed down there half a decade ago, you probably noticed that Apple debuted their new wearable device today – the Apple Watch. (Don’t you dare call it the iWatch!) While wearable devices are not exactly a new idea, it’s still a very new segment in the market designed to satiate our voracity for smart technology. In traditional Apple style, while they may not have been the first to market, they certainly set the bar way over the heads of just about every other wearable device manufacturer that rushed to exchange hardware for dollars.

August 7, 2014

8 Creative Ways to Use Google Hangouts for Your Business

While so many businesses are scrambling to produce videos for social media, many are missing out on an incredible way to connect with their customers. Google Hangouts have been used for webinars and personal connections, but they have the potential to do so much more for your company. These eight creative ways to use Google Hangouts for your business will show you how easy it is to stand out from the crowd.

June 8, 2014

Play it SMART: 5 Key Elements to a Successful Social Media Marketing Strategy

Social media has changed the impetus of business marketing. Hard sell tactics and “carpet bombing” consumers with product promotions no longer work. Today’s customers expect to be wooed and courted. They expect more from a business before making a commitment. Social media has forced businesses to change marketing strategy and only those businesses that can adapt to the new world order will reap the benefits social media marketing has to offer.