September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

August 25, 2014

iOS Proximity Apps – Can These Location-Enabled Networking Tools Boost Sales?

Have you ever left a conference only to find out later you missed a highly profitable networking opportunity? Or found yourself wandering aimlessly at a social media networking event wondering whether any of your ‘tweeps’ were in attendance? Thanks to the growing number of proximity-based apps, you can now discover exactly who is in your vicinity so you can introduce yourself and your company. Check out the following five must-have iOS proximity apps for networking. You just might find a business-building tool that will increase your company’s profitability.

August 7, 2014

8 Creative Ways to Use Google Hangouts for Your Business

While so many businesses are scrambling to produce videos for social media, many are missing out on an incredible way to connect with their customers. Google Hangouts have been used for webinars and personal connections, but they have the potential to do so much more for your company. These eight creative ways to use Google Hangouts for your business will show you how easy it is to stand out from the crowd.

July 8, 2014

Using LinkedIn More Effectively for Social Media Marketing

LinkedIn, as we all know, is the ultimate professional network. Name any company and it most probably has its own page on LinkedIn. Most of the users of LinkedIn share their professional profiles, websites, work experience, articles and whitepapers they have written, and the skillset they have. Business-to-business companies target LinkedIn as the most important social network to find leads. In this article, you will learn how you can leverage the power of this social network more effectively.