Originally posted at Digiday on February 2, 2016 Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you can get for that money in digital.
LinkedIn, as we all know, is the ultimate professional network. Name any company and it most probably has its own page on LinkedIn. Most of the users of LinkedIn share their professional profiles, websites, work experience, articles and whitepapers they have written, and the skillset they have. Business-to-business companies target LinkedIn as the most important social network to find leads. In this article, you will learn how you can leverage the power of this social network more effectively.
Social media has changed the impetus of business marketing. Hard sell tactics and “carpet bombing” consumers with product promotions no longer work. Today’s customers expect to be wooed and courted. They expect more from a business before making a commitment. Social media has forced businesses to change marketing strategy and only those businesses that can adapt to the new world order will reap the benefits social media marketing has to offer.