On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for their work with custom pool designer One Specialty.
The 2014 EIMA Awards Show recognized Dallas and Fort Worth companies and individuals who demonstrated thoughtful leadership, superior execution, and innovation in the field of interactive marketing in 2013.
The 2014 EIMA Award Winners are:
Most Effective Online Brand Awareness Campaign – Firehouse Agency for their work with Service King Collision Repairs.
Most Effective Direct Response/Lead Generation – The Richards Group for their work with Corner Bakery.
Most Effective Non-Profit/Public Service Campaign – The Richards Group for their work with The Salvation Army.
Most Effective Integrated Marketing Campaign – Slingshot for their work with Texas Tourism.
Most Effective Mobile Campaign – Firehouse Agency for their work with Interstate Batteries.
Most Effective Use of Social Media – Firehouse Agency for their work with Nothing Bund Cakes.
Most Effective Use of Video – The Richards Group for their work with Home Depot.
Most Innovative Use of Search – Wright IMC for their work with One Specialty.
Most Innovative Online Brand Creative – Wright IMC for their work with One Specialty.
Most Innovative Mobile App — Dallas Fort Worth International Airport.
“We want to thank and congratulate the participants and winners in this year’s event,” said Paul Harris, president of Dallas Fort Worth Interactive Marketing Association. “We would also like to thank our presenting sponsor, Specific Media, for their continued support of our organization and EIMA.”
Established in 2000, the Excellence in Interactive Marketing Awards (EIMA) is the Dallas-Fort Worth Metroplex’s only award program dedicated exclusively to interactive marketing. Professionals from all over Dallas and Fort Worth’s interactive community are invited to participate and put their best Web site, search, email, online video, social media and mobile campaigns forward to compete for the distinction of being recognized by industry experts and peers as Dallas and Fort Worth’s best digital talent.
May 20, 2014 | imaadmin | No Comments »
In case you missed last week’s event or just wanted the presentation for your own use, feel free to download it here. We hope to see you at our next event!
March 3, 2014 | imaadmin | No Comments »
Whoa! It’s already February and Portland’s 8th Annual SearchFest conference is almost here! Industry experts will soon be traveling to Portland to present on a broad collection of topics, including content marketing, digital and social advertising, search engine optimization (SEO), web analytics, local and mobile marketing, social media marketing, online community building and using big data to make smart online marketing decisions. Hosted by professional trade group, SEMpdx, the digital marketing conference is set for Friday, February 28th.
SearchFest will offer a full day of insight with two keynote presentations and a lineup of 30 speakers delivering 16 sessions via four tracks throughout the day. This year’s tracks will highlight topics — such as Facebook advertising, SEO for eCommerce, online community building and link building — within the following categories: search, paid and analytics, and local and mobile. The newest feature is a bonus “Deep Dive” track that provides a variety of in-depth sessions on the industry’s hottest topics, featuring specialists in each session.
This year’s SearchFest ticket also gets you into the Friday evening After Party at Portland’s new hot spot, Punch Bowl Social.
Friday, February 28, 2014
7:30 a.m. – 5 p.m., with cocktail reception following
Governor Hotel, 614 SW 11th Ave., Portland, OR 97205
Use discount code DFWIMA and save $50!
February 4, 2014 | imaadmin | No Comments »