Get Recognized By The IAB MIXX Awards

The IAB MIXX Awards elevates interactive advertising by celebrating the people behind the world’s most creative and high-impact digital executions.  Don’t miss this singular opportunity to increase your visibility in digital advertising.

With 31 categories, plus Best in Show, the IAB MIXX Awards encompasses the breadth of today’s digital advertising, along with the work that embodies leading-edge innovation of tomorrow.

Prove that your digital campaigns move the needle and drive real business impact.  No other competition evaluates all the key facets of interactive marketing—strategy,  creative development and execution, integration, effectiveness, and ROI.  View the gallery of 2012 winners.

How does your work stack up? Go for the win at this year’s IAB MIXX Awards.   Enter by Friday, June 21 at iab.net/mixxawards.

June 17, 2013 | imaadmin | No Comments »

2013 EIMA Award Winners!

A BIG congratulations to our 2013 EIMA Award winners!

• Most Effective Online Brand Awareness Campaign – Launch Agency, Nature Nate’s Brand Website Launch
• Most Effective Direct Response/Lead Generation – Firehouse, Nothing Bundt Cakes Thanksgiving Campaign
• Most Effective Non-Profit/Public Service Campaign – The Richards Group, The Salvation Army “Rock the Red Kettle” Campaign
• Most Effective Multicultural Campaign – Firehouse, Stripes Spanish Language Digital Campaign
• Most Effective Integrated Marketing Campaign – VLG, Research Now Case Study
• Most Effective Mobile Campaign – Hipcricket, McDonald’s “Morning Paper”
• Most Effective Use of Social Media – The Richards Group, TGI Friday’s Social Media Engagement
• Most Effective Use of Video – The Richards Group, GameStop “Assassin’s Creed 3″
• Most Effective Use of Games  – Slingshot, Shell “Spin to Save”
• Most Innovative Use of  Search – Firehouse, Interstate Batteries Winter Search Campaign
• Most Innovative Online Brand Creative – The Richards Group, GameStop “Assassin’s Creed 3″
• Most Innovative Mobile App  – The Richards Group, TGI Friday’s Mobile App
• Best in Show – The Richards Group, GameStop “Assassin’s Creed 3″

You can view and download 2013 EIMA photos for free or order prints online.
http://malloufphotography.smugmug.com/Events/EIMA-2013/_cTdSSG/
Password is: eima 13

Thanks everyone for making this year’s event the best ever. We had a record attendance of 490 people

May 17, 2013 | imaadmin | No Comments »

2012 EIMA Winners!

Thank you to everyone who submitted entries to this year’s Excellence in Interactive Marketing Awards. We received some AMAZING entries this year!

Congratulations to all of the winners!

Here is what you missed at this year’s event:

Most Effective Use of Games
First Place: Fleishman-Hilliard for “National Cattlemen’s Beef Association Cow Chow” Game

Most Effective Use of Video
First Place: The Richards Group/Click Here – Fiat500 Abarth “Seduction” Viral Video
Second Place: Firehouse Agency – Firehouse Agency: Interstate Batteries
Third Place: The Richards Group/Click Here, Inc. – GameStop – “ Assassin’s Creed: Revelations” Custom Online Video Campaign

Most Effective Use of Social Media
First Place: Dallas/Fort Worth International Airport – DFW Airport Check-In Campaign
Second Place:  Launch Agency – Promised Land Dairy Re-Launch
Third Place:  The Richards Group/Click Here – Chick-Fil-A – “The Cows Quit” April Fool’s Social Media Prank

Most Effective Use of Search
First Place:  The Richards Group/Click Here – Seabourn Search Campaign

Most Effective Use of Direct Response/Lead Generation
First Place: The Richard’s Group/Click Here – Flexjet Learjet 85 Launch Campaign
Second Place:  VLG – VLG’s “The Great Rescue”
Third Place:  The Richards Group/Click Here – Go RVing – “Ready, Set, Let’s Go RVing” Campaign

Most Effective Mobile Campaign
First Place: Hipcricket in partnership with Southwest Media Group – Pro-Cuts Mobile Coupons Campaign

Most Effective Non Profit/Public Service Campaign
First Place:  The Richards Group/Click Here – The Salvation Army “Online Red Kettle Campaign”
Second Place:  Earthjustice – Save Our Skins

Most Effective Multicultural Campaign
First Place:  Richards/Lerma – Ram Trucks “A Todo Con Todo”
Second Place:   Hipcricket in partnership with Dieste – Nissan Versa Sedan Hispanic Campaign
Third Place:  Fleishman-Hilliard – National Mango Board’s Mango.org Redesign

Most Effective Online Brand Awareness Campaign
First Place: The Richards Group/Click Here – Pedia-Lax “Give Poop a Chance” Campaign
Second Place:  Launch Agency – Promised Land Dairy Re-Launch
Third Place:  The Richards Group/Click Here – Gander Mountain – Online Display Campaign

Most Effective Integrated Marketing Campaign
First Place:  Fleishman-Hilliard – Chevy SXSW 2011
Second Place:  Firehouse Agency – Interstate Batteries
Third Place:  Slingshot, LLC – VeeV Superfruit Cocktails

Most Innovative Online Brand Creative (executed in any digital medium)
First Place: The Richards Group/Click Here – The Home Depot “Lawn and Garden Outlook”
Second Place:  The Richards Group/Click Here – Pedia-Lax “Give Poop a Chance” Campaign)
Third Place:  Most Innovative Online Brand Creative (executed in any digital medium)

Best of Show
First Place: The Richards Group/Click Here – Fiat 500 Abarth “Seduction” Viral Video

Thank you to our amazing sponsors for hosting such a fantastic party:

Specific Media
AT&T Adworks
Centro
Collective
Rocketfuel
BuzzMedia
Pandora
Hipcricket

And an extra special thank you to Kellie Rasberry who was an amazing host and DFWIMA’s Party Planner Extraordinaire Alisa Brown!

May 18, 2012 | imaadmin | No Comments »