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Bob Kaplitz
Bob also creates strategies for video podcasts for professionals and corporations including the American Marketing Association. And as adjunct professor at the University of Dallas Graduate School of Management, he teaches interactive marketing, international advertising as well as advertising and marketing communications to MBA students. He’s been recognized by the Dean of the business school for Excellence in Teaching. He interned with Dan Rather, has covered a variety of people ranging from Janis Joplin to Janet Reno, covered Miami Vice — the real thing, reported on organized crime for the CBS Evening News with Walter Cronkite and CBS Radio, and was selected as Best TV Investigative Reporter in North America. He has also written for publications including Broadcasting Magazine, the Dallas Morning News, and several Web sites. His coverage of a Miami trial was at the center of a historic U.S. Supreme Court ruling opening courtrooms to cameras — as in the O.J. Simpson trial.
Courtney Velek Courtney Velek serves as the Marketing Manager for Money Management International Inc, the largest, nonprofit full service credit counseling agency in the country. Courtney started with MMI in October 2005, and is responsible for all corporate and product marketing programs including interactive marketing and advertising efforts. At MMI, Courtney has worked on award winning microsites, including Regiftable.com which won the Ad:Tech award for Best Word of Mouth Marketing, and was an AMA Crystal Awards finalist in two categories in 2007. This year, Courtney and the Marketing team at MMI are launching FinancialLiteracyMonth.com. Previously, Courtney worked as a Senior Media Planner at Fogarty Klein Monroe for two years where she worked on the Daisy Sour Cream, Success Rice, Waste Management, Texas Children’s Hospital, DriveTime, and Mission Tortilla accounts. Prior to her work at FKM, Courtney worked in advertising sales for Flying Magazine in Dallas. Courtney attended Stephen F. Austin State University and graduated Magna Cum Laude with a BA in Marketing. Since June of last year, Courtney has served as the programs chair for the Houston Interactive Marketing Association (HiMA). In October 2007, Courtney, along with several dedicated volunteers, launched the inaugural Interactive Strategies '07 conference - a half-day event that attracted 200+ Houston-area marketers. In her spare time, Courtney works as an Independent Demonstrator for Uppercase Living, and enjoys networking, cooking, working out (yes, I actually enjoy working out), and relaxing.
Patricia Alvey
Dr. Alvey joined the Temerlin Advertising Institute in Fall 2002. Most recently she was executive director of the internationally renowned VCU Adcenter, an elite two-year graduate advertising program. Prior to joining VCU, she was head of the Texas Creative Advertising Program at the University of Texas at Austin. She received a B.F.A. in Studio Art from Murray State University in Kentucky, and her Ph.D. from the University of Texas at Austin. Dr. Alvey's success in the field of advertising goes back well beyond her award-winning guidance of university creative programs, to work in traditional and digital design and art direction. She has worked in the educational, fine art and advertising industries and has designed, coordinated and implemented hundreds of educational and fine art exhibitions, posters, catalogs, brochures, brand identity programs, and promotional campaigns for clients such as: Lady Bird Johnson's Wildflower Center, The Texas Department of Tourism, The March of Dimes, The Texas Capital Preservation Campaign, The University of Texas at Austin, TVA's Land Between the Lakes, The National Scouting Museum. Dr. Alvey has a special interest in improving creative communications for nonprofits. Her work on behalf of the Texas Creative Program and the March of Dimes garnered silver and bronze Summit International Design Awards. Other awards in both academia and industry include the Research Fellow, American Academy of Advertising, Professor of the Year, NISSAN Advertising Competition, Shell Corporation Research Grant Recipient and Phi Kappa Phi Academic Honor Society.
Shawna Landers
Prior to joining MapQuest in 2006, Shawna led online marketing for Budget Truck Rental where she managed SEM/SEO programs, affiliate efforts and online media campaigns. She also ran online marketing programs for Western Union -- where she was responsible for global integrated e-campaigns involving creative services, strategic planning, partnerships and alliances and media strategy. She has also held marketing management positions within the food manufacturing, food distribution and banking industries. Shawna holds a Bachelor of Science in Business Administration from Colorado State University.
Tim Hand Tim Hand is West Coast Director for Advertising and Business Development for Kelley Blue Book. His responsibilities include managing the West Coast KBB sales team, creating and selling advertising and leads proposals for West Coast OEM clients and their advertising agencies. He works with companies such as Toyota Motor Sales, Nissan North America, American Honda and others. He has a sales background in many forms of media, including interactive, (five years with KBB), magazines (Time Inc.), and newspapers (Los Angeles Times). He is co-founder and past Chair of ThinkLA Interactive, and has been actively involved with the Los Angeles advertising community for over 15 years. He is a graduate of San Diego State University, with a BS degree in Business Administration, Marketing.
Denice Hasty
During her time at AT&T, Denice has held several positions including CRM and online strategy for SBC, Marketing Communications and Alternate Retail Channel Development. Her responsibilities also included managing over a dozen multi-lingual sites for Sterling Commerce's global web operations where her team was awarded WMA's Best Diversified Business website award. She was also responsible for several groundbreaking initiatives during her 9 years with the company, including launching SBC's first opt-in email marketing program, first new service ordering tool, AT&T first green marketing campaign for eBill in partnership with the National Arbor Day Foundation, first web affiliate network and AT&T's best in class bundle configuration platform. Over the last couple of years, Denice co-led the team and sponsored the business strategy and plan that successfully remade att.com into the most satisfying web experience in the telecommunications industry (Comscore). Prior to joining AT&T in 1999, Ms. Hasty worked at several small to mid-sized advertising agencies in brand, design, business strategy and general manager positions. Ms. Hasty holds a BBA from Texas Christian University in Marketing/Management.
Jon Mellen Jon Mellen is the Senior Marketing Manager at eBags.com, recognized as a leading and innovative online retailer. Jon leads the direct and interactive marketing and business development programs, including paid and organic search, shopping comparison engines, display advertising, and traditional offline media. He is also involved with development of various social networking programs, including Handbags.com and LetsTalkTravel.com, strengthening credibility and expertise of the eBags brand within the niche bag market. Jon holds an MSIT degree from the Daniels College of Business at the University of Denver and a Bachelors degree in Socio-Cultural Psychology from Bates College.
Lindsay Wright Lindsay Wright joined eMarketer, a leading market research provider, as a part of their account management team two years ago. Now, as a Senior Strategic Account Manager, Lindsay works closely with marketing and advertising professionals from leading companies worldwide. The past two years with eMarketer have given Lindsay an insider's view on the changing Internet and digital media landscape, along with unique insight into how market research is used to decide how a company's advertising dollars will make the most impact. Lindsay learns about and analyzes the goals of eMarketer's clients in order to help them implement strategies that drive growth. Before moving to New York, Lindsay worked as a Sales Account Executive for a medical software company based in Salt Lake City, where she provided practice management and EMR solutions to physicians nationwide. In addition to developing training, marketing, and presentation materials, Lindsay wrote scripts, provided voice-over narration, and created flash movies for a set of six software training videos. Lindsay earned a BA in Mass Communication with an emphasis on Public Relations, along with a Nutrition Minor, from the University of Utah.
Wendy Robbins I am the Central Region Sales Director for Marthastewart.com. I have been at Martha Stewart since June of 2007 and proud to have survived the on-line learning curve…. I came over from the print side of the business at Meredith Publishing where I was for 5 years most recently at Meredith I was the Home Category Director for Country Home Magazine.
Ian Schafer Ian Schafer, CEO and Founder of Deep Focus, has redefined the way brands and entertainment properties are marketed online, and actively promotes the idea that “interactive” is not just a medium – it’s a philosophy. Deep Focus, OMMA Magazine's 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is a full-service, thought-leading interactive marketing agency and consultancy that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including: HBO, Glaceau, TruTV, MSG, Comedy Central, New Line Cinema, Picturehouse, CBS, Nike and Bacardi USA. Under Ian’s guidance, the agency has consistently crafted innovative, creative campaigns and promotions that are not only industry firsts, but raise the bar for the entire interactive industry worldwide. Deep Focus has been responsible for many memorable, award-winning campaigns over the years, and in addition to being named by AdAge as one of 2007’s hottest indie interactive agencies, was most recently the recipient of a 2007 IAC award and two 2007 Webby Awards, including one for People’s Choice. Most recently tapped as an AdAge 2007 Media Maven, Ian is considered by many as the foremost expert in interactive marketing and social media solutions, and has been featured in a number of outlets including The New York Times, The Wall Street Journal, Advertising Age, Adweek, New York Magazine, Variety, CNN, and The Hollywood Reporter. Ian is a graduate of The George Washington University and currently resides in New York City with his wife, Cheryl and dog, Mookie.
Sue Develin Sue Develin started her online advertising career at Digitas in 1995, where she helped to execute the first digital buy for the agency. In 2003, Sue left Digitas for the world of office supplies – and took on the role of Online Marketing Manager for Staples. At Staples, Sue is dedicated to effectively using online to generate offline sales, specifically, display, sponsorship and mobile advertising.
John Gray Previously, he was a Partner and Associate Communications Director at JWT in Detroit where he managed the digital media planning team responsible for the Ford Division, Bosch Automotive, Domino’s, Shell, and White Castle accounts. John began his career in the interactive industry as a media supervisor at Beyond Interactive. He holds a bachelor’s degree in business administration from the University of Michigan.
Steve Latham
Recognizing an unmet need for interactive marketing services, Steve started Spur Digital to help companies better utilize digital media to grow their business. Over the past three years, Spur Digital has grown from 3 to 30 professionals dedicated to producing compelling and measurable results for its clients. Steve previously held executive roles with PentaSafe Security Technologies, the Houston Technology Center and Yellowstone Capital. Earlier in his career, Steve also worked for the Boston Consulting Group and Bank of America. Steve is the founder and Chairman of the Houston Interactive Marketing Association www.HoustonIMA.org and an active Board member of the Houston Advertising Federation and Prepared 4 Life. Steve is a co-founder and Board member of the Houston Technology Center, and a member of the Technology Executive Club of Houston, the Mayor’s Economic Task Force and the Center for Houston’s Future Leadership class. Steve is a frequent industry lecturer and an active member of the business and non-profit community. Steve was recently selected by Cadillac, KHOU and the Houston Chronicle as a 2007 Texas Spirit honoree and is featured at www.khou.com/txspirit. Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma. He is an aspiring guitarist, an avid reader and the proud father of two German Retrievers he adopted from SPCA. You can find Steve on Facebook at www.facebook.com/profile.php?id=520309304
Derek Vandenbosch Over the past 5 years, the TEQUILA\ production group has developed many award winning and groundbreaking projects. Derek became involved in interactive in 1997, and has worked for such places at Razorfish - Amsterdam, Think New Ideas - Los Angeles and Wieden + Kennedy - Amsterdam. Derek has been with TEQUILA\ for more than 5 years. Derek retains BS from Ichthus College in Rotterdam, the Netherlands.
Jorge Fino His strength in the technical arena has also allowed him to work for Apple Computer and contribute to the MacWindows.com online magazine. In his spare time, Jorge spends countless hours engaged in critical analysis of the "Guitar Hero" video game.
Alex Bunch Since joining The Martin Agency in 2006, Alex has played an integral role in cultivating integration at one of the countries most heralded agencies. Within one year of arriving, 80% of the agency’s new and existing clients had given Interactive AOR status to Martin, and he quickly began breaking new ground and nurturing consumer connections for GEICO, ESPN X Games, Discover Card, UPS, Hanes and Wal-Mart. Alex is quick to point out he hasn’t achieved this great feat alone, and attributes his ability to recruit top-tier talent and in building a world-class integrated team as the reasons for the success. Before joining Martin, Alex was the Executive Creative Director of Slingshot in Dallas, and had been there for nearly 6 years, building and driving the fully integrated agency model. While there, he had the distinct pleasure of guiding ground-breaking innovation and strategically sound holistic campaigns for Jack Daniel’s, Verizon, Wyndham Hotels and Resorts, Hartmann Luggage, Cadbury Schweppes, The United Way, Greyhound, la Madeleine and Woodford Reserve, to name a few. Before Slingshot, Alex spent time making his mark at The Focus Agency — DDB, and The Richards Group, perfecting his craft as a creative art director and designer on brands such as Chick-fil-A, PrimeCo, Royal-Dutch Shell, Qwest Communications and Continental Airlines. Alex continues to speak and lead in the area of fully integrated marketing and emerging technologies and has done so for The University of Texas, Southern Methodist University, The University of North Carolina at Chapel Hill, Virginia Commonwealth University and The Miami Ad School. He also currently sits on the board of directors for the Miami Ad School, where he continues teaching other industry executives and students from around the world how to make waves in this new day and age of building brands. Alex lives in Richmond with his wife, Christy, and his three awesome sons; Grant, Aidan and Jude.
Ed Alba
Over the 15 years of working experience, Ed has worked on the agency and client sides in marketing communications. Originally from Chicago, Illinois, most of Ed’s initial work experience was in professional sports. Graduating with a Master’s Degree in Sports Marketing, his first job was with a minor league basketball team out of Rockford, Illinois. This was followed by a stint in the front office with the Chicago Bulls and then the Chicago Bears. After, Ed was courted to move South and work for BellSouth where he managed internal communications, relationship building for account teams and sports marketing. This opportunity allowed him to enter the agency world, beginning in an office for Busch Creative Services (Anheuser-Busch) and then on to The GEM Group, one of the largest sports and entertainment agencies in the world. This was followed by providing business development guidance for one the country’s largest direct marketing firms, SourceLink. He is currently with LBi where he is responsible for the growth and leadership of the client services teams as well as providing oversight related to all agency operations.
Ly Tran
She has been a speaker at AMA events and has been quoted in industry trades such as iMedia Connection. She managed successful digital efforts for a range of entertainment, CPG, travel and B2B clients including but not limited to MGM, Warner Bros., Emirates Airlines, Barbados Tourism, Texas Tourism, American Greetings Properties, Nestle Baking, Daisy Brand, Texas Instruments, Dell and Waste Management.
Dave Russell Dave Russell is Director of Interactive and Digital media at GSD&M in Austin TX. He leads a team of 20 + Interactive Media professionals that take great pride in bringing the best digital media solutions to their clients. Dave’s team is responsible for all Interactive/Digital media planning and buying for MasterCard, NCL, BMW, AARP and the U.S. Air Force. Dave has been in the advertising business for 15+ years and joined GSD&M from TM Advertising in Dallas. He has also worked at Euro RSCG DSW Partners and Wieden & Kennedy. Dave has spent his career working on some of the biggest brands in the world including Microsoft, Intel, Nike, American Airlines, Nationwide Insurance and many others. Dave is a graduate of Brigham Young University with a B.S. in Business Management.
Mark Turner Mark Turner is Vice President of Business Development for Enliven Marketing Technologies Corporation and a twenty-two year advertising and marketing industry veteran. Enliven's family of brands include Unicast, the Internet Marketing and Advertising Technology Group, and Springbox, the Creative Digital Marketing Solutions Group.Mr. Turner joined Enliven in 2007, after the acquisition of MAKOS Advertising Marketing and Design. Prior to joining Enliven, Mr. Turner founded MAKOS, a highly respected creative agency based in Austin, Texas. For over eleven years, MAKOS produced advertising campaigns for industry leading clients such as NASCAR, Dell, LG Electronics, Lone Star Beer, and SEIKO. MAKOS received numerous industry awards for advertising excellence locally, regionally and nationally. Prior to the acquisition, MAKOS was named one of the 25 fastest growing private companies in Austin for three straight years. Prior to founding MAKOS, Mr. Turner spent a number of years at SicolaMartin and The Richards Group, running the Whataburger and Wyndham Hotels and Resorts account. Mr. Turner has been recognized as an Ernst & Young Entrepreneur of the Year nominee, named “Ad Man of the Year” by the Austin Ad Fed, and was an Austin Under 40 winner in the business/entrepreneurial category. Mr. Turner has lectured at the University of Texas’ esteemed Advertising program in Advertising Management. Mr. Turner began his career at GTE/Verizon after receiving a degree in Marketing from the University of Illinois in Champaign-Urbana.
Colleen Aranda Colleen Aranda is currently Manager, Interactive Advertising at Continental Airlines. Colleen Aranda joined Continental Airlines in 1997 and since then has held various positions in the areas of Distribution Planning, Finance and Brand Marketing.
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Bob Kaplitz is a Senior Station Strategist of Audience Research & Development, LLC, leading the development of branding strategies and marketing campaigns for TV stations, which he’s done successfully for 28 years. They include WFAA-TV’s (Channel 8) Spirit of Texas, one of the longest lasting campaigns in broadcasting. 
Patricia Alvey, Distinguished Chair and Director, Temerlin Advertising Institute, Southern Methodist University.
Shawna Landers is the Director of Marketing for MapQuest and is the lead marketing strategist for the company’s three businesses: MapQuest.com, MapQuest Wireless and MapQuest Platform Services -- the #1 mapping website. She directs overall efforts for brand marketing, search engine marketing, PR, promotions, trade shows, product and trade marketing and research.
As leader of att.com consumer acquisition and online marketing, Ms. Hasty oversees AT&T's Consumer internet activities, including sales strategy, interactive marketing/advertising, customer experience and channel implementation for numerous AT&T products including voice, broadband, video and U-verse IPTV. Those responsibilities span multiple AT&T properties and extend to thousands of web sites where AT&T has a presence in online display, co-marketing or affiliate partners, organic or paid search marketing.
As the VP, Interactive Media at Enlighten, John Gray manages the group responsible for the planning and creation of all integrated online advertising, search marketing, email marketing, and emerging media campaigns for clients such as Jergens, Curel, Biore, Hunter Douglas, illy café, Molly Maid, and National City Mortgage.
Steve Latham is the founder and CEO of Spur Digital, 
Ed has worked in marketing for over 15 years and has touched many major brands providing marketing services to the following companies: Motorola, Anheuser-Busch, Coca-Cola, The Home Depot, Arby’s, Blockbuster Video, Kodak, Subway, Honda, and Yamaha.
Ly leads the strategic development of all online media planning/buying for Torque, a full service interactive division of FKM (http://www.fkmagency.com). With over 12 years of dedicated online advertising experience at major agencies such as BBDO, McCann Erickson/Universal McCann Interactive, Grey and TMi, Ly is a pioneering specialist in online campaign creation.
