2008 Winners

Most Effective Customer Acquisition Promotion

• 1st - The Marketing Arm - “American Airlines: Bourne/Sum It Up”
• 2nd - ClickHere - “Stainmaster”

Most Effective Integrated Marketing Campaign

• 1st - TM - “Texas Tourism - It’s Like A Whole Other Country”
• 2nd - TM - “Motel6 - 2008 “Amenities” Campaign”

Most Effective Local Campaign

• 1st - Farstar Marketing - “Current Energy Holiday 2007”
• 2nd - Slingshot “Neighbors Go”

Most Effective Non-Profit Campaign

• 1st - ClickHere - “The Salvation Army”
• 2nd - Insite Interactive - “Michael J. Fox Foundation Website Redesign”

Most Effective Online Brand Experience

• 1st - TM - “American Airlines - Milestones”
• 2nd - ClickHere - “ArcLight Cinemas”

Most Effective Online Marketing Strategy

• 1st - TM - “American Airlines - Direct Channel Booking”
• 2nd - TM Superpages.com - “General Retention Program”

Most Effective Use of Emerging Media

• 1st - ClickHere - “Travelocity”
• 2nd - TM Nintendo - “MyWiiStory.com”

Most Effective Use of Rich Media

• 1st - ClickHere - “Florida Department of Citrus”
• 2nd - ClickHere - “GameStop”

Most Effective Use of Search

• 1st - TM - “American Airlines - 2007 Paid Search Campaign”
• 2nd - Slingshot - “Bill Richardson Search Campaign”

Most Effective Use of Video

• 1st - ClickHere - “National Pork Board”
• 2nd - ClickHere - “The Salvation Army”

Best in Show

• 1st - ClickHere - “Travelocity”
• 2nd - The Marketing Arm - “American Airlines: Bourne/Sum It Up”