2009 Winners

Best of Show
• Firehouse (Firehouse)

Most Effective Local Campaign
• Winner: Slingshot, LLC. (Greyhound Bus Line)
• 2nd Place: VLG (e-Rewards)

Most Effective Search Campaign
• Winner: Click Here, Inc. (Protection One)
• 2nd Place: Click Here, Inc. (Centex Homes)

Most Effective Non-Profit Campaign
• Winner : Click Here, Inc. (The Salvation Army)
• 2nd Place: imc2 (Diet Coke)

Most Effective Multicultural Campaign
• Winner: Slingshot, LLC. (Jack Daniel’s)

Most Effective Integrated Marketing Campaign
• Winner : TM Advertising (American Airlines)
• 2nd Place: Click Here, Inc. (Chick-fil-A)

Most Effective Online Marketing Strategy
• Winner: Slingshot, LLC. (Mission Foods)
• 2nd Place: Boxcar Creative (Denny’s Late Night)

Most Effective Online Brand Experience (Web sites, mini sites, extranets, etc.)
• Winner: Slingshot, LLC. (Jack Daniel’s)
• 2nd Place: TM Advertising (American Airlines)

Most Effective Customer Acquisition Promotion
• Winner : TM Advertising (American Airlines)

Most Effective Use of Video
• Winner : Firehouse (Firehouse)
• 2nd Place: Marketing Arm (AA.com)

Most Effective Use of Rich Media
• Winner : TM Advertising (Sport Chalet)
• 2nd Place: TM Advertising (Bell Helicopter)

Most Effective Use of Emerging Media (Social Networking, Podcasting, Mobile, RSS, UGC, Viral)
• Winner: Click Here, Inc. (Chick-fil-A)
• 2nd Place: TM Advertising (Texas Tourism)