September 12, 2016

Expanding the Footprint for Continued Digital Media Education

Originally posted at iab.com on September 12, 2016

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

The second part was ensure that Certification Holders continued their professional development throughout their career by keeping their credential active through a continuing education process that requires participants to earn credits. “Why is this necessary?”, we are often asked. The answer is simple: Digital media and advertising changes so fast. New platforms, channels, formats, and measurement tools appear every other quarter. Some stay and some ride off into the sunset. The recertification process (which every professional certification requires) showcases the individual’s commitment to staying “in the know” of what is happening in this highly-technical industry. Remaining Recertification 4certified is about growth, both professionally and personally. We believe this a critical component to keeping our workforce productive, successful, and ahead of the curve.

IAB Learning & Development is excited to announce that we have partnered with a variety of media and advertising organizations to provide expanded opportunities for Certification Holders looking for qualifying educational programs.

This includes online educational content through Adweek and eMarketer (launching September 22.) across a variety of media topics. We’ve also partnered with advertising and marketing associations across the U.S. including BIMA (Boston), Dallas Fort-Worth Interactive Marketing Association, The Advertising Club (NYC), ThinkLA, and San Francisco Bay Innovation Group to offer a broader selection of in-person classes, panel discussions, and case studies. Participants must simply look for the IAB Recertification Credit logo on the event to see what qualifies.

Certification Holders can find all of these events on our new Recertification hub. With more than 9,500 digital leaders in the program across Sales, Ad Operations and Data, we are thrilled to help in connecting them to more learning opportunities that are both local and accessible.

Our search for these opportunities is not complete as we are growing our network of partners. If your organization offers educational events and programs for digital media and advertising on a regular basis please email us and we’ll evaluate it for a fit.