4 Digital Marketing Manager positions available

Freeman+Leonard Published: October 11, 2017
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Description

Freeman+Leonard is seeking four digital marketing managers for a retailer in the DFW area. Each role focuses on a specific channel and owns a brand. The channels our client is seeking are:

 

  1. Paid Search (must have managed $10MM+ in annual spend)
  2. Retargeting
  3. Affiliate Marketing
  4. Structured Data Feed

 

Candidates should be familiar with 1-2 channels, with a specific focus on one.

 

The Digital Marketing Manager will be responsible for executing clients' Digital Marketing strategy through the tactical management of all Digital channels to drive Omni-Channel customer acquisition, site traffic, conversion, and revenue. Position reports to the Director of Digital Marketing and will work closely with the Director of Social Media and Co-op teams.

Primary Responsibilities

  • Manage Digital Marketing channels to support e-commerce and retail businesses.
  • Manage programs to drive sales of our 250K+ products in stores and online in order to achieve direct response and branding objectives through the use of Search Engine Marketing (SEM/PPC), Comparison Shopping Engines (CSEs), Product Listing Ads (PLAs), Remarketing, Affiliate Marketing, Programmatic Display, and Paid Social Media Advertising (Facebook, Instagram, Pinterest, YouTube).
  • Responsible for developing media plans for vendors to drive Omni-Channel sales.
  • Responsible for turning data into actionable insights using analytics tools. Toolset currently includes Adobe Analytics, Google Analytics 360, MarketShare, Facebook Analytics, CRM data, in addition to channel specific analytics/tracking tools.

 

Core Competencies

  • Bachelor’s degree in a quantitative field. Preferably Business, Finance, Engineering, Economics, MIS, Computer Science, Statistics, or Mathematics
  • Must have experience in one or more of the following channels: paid search, retargeting, affiliate marketing, structured data feed
  • 5 years of progressive business experience at companies with a significant e-commerce presence
  • Retail experience preferable
  • Deep understanding of the mechanics behind successful Digital Marketing campaigns and the technical infrastructure required to extract the most value from each Digital Marketing channel
  • Experience managing large multi-channel Marketing budgets and maximizing return on ad spend
  • Highly analytical and strong metrics-driven decisioning skills
  • Experience working across a large matrixed organization with the ability to influence, work collaboratively, and gain consensus is strongly preferred
  • Demonstrated ability to implement change through the effective use of communication skills in formal and informal settings
  • Experience using web analytics tools and exposure to associated Marketing and Advertising technologies (e.g. ad servers, DSPs, DMPs, DS3, site data layers, tag management systems, etc.)
  • Database (SQL) or web development experience not required, but a plus.

 

Any interested candidates or candidate referrals, please send to Rachel Runnels: rrunnels@freemanleonard.com. Local candidates only, no sponsorship or VISA transfer offered.