Digital Marketing Specialist

Voyager Sopris Learning Published: March 31, 2017
Job Type
Category

Description

Digital Marketing Specialist

Type:  Contractor with the potential for full-time

Location:  Dallas, TX or remote

Description:

  • Email campaign development (both national and regional) focused on lead generation and nurturing. This includes coordinating the campaign from start to finish, such as working with copywriter and graphic designer, market segmentation, testing, set up in Pardot, reporting, and providing supporting resources for lead follow up
  • Work with Digital Marketing Manager to update content on the website and web store, while using SEO best practices 
  • Work with PR firm on social media campaigns aligned with other marketing efforts
  • References / Success Stories tracking to leverage customer testimonials as a part of our content marketing strategy
  • Supporting Salesforce Knowledge Center organization
  • Work closely with Sr. Marketing Communications Manager and other members of the marketing team on various projects

Skills:

  • Knowledgeable about email campaign best practices
  • Strong project management skills
  • Experience with Content Management System
  • Pardot / Salesforce experience is a plus
  • HTML/CSS is a plus
  • Experience in the education industry is a plus
  • At least 3 years of marketing experience
  • Marketing and/or communications background / degree

Submit your resume to caroline.wynne@voyagersopris.com