Digital Media Associate, Search

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RKD Group Published: December 11, 2017
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Digital Media Associate, Search

RKD Group is seeking a Digital Media Associate to manage paid search campaigns.

The Digital Media Associate will be responsible for managing online advertising campaigns under the direction of the Digital Media Manager. This includes regular campaign optimization and reporting. The Associate will also be expected to communicate with account management to understand and meet client expectations.

 

Responsibilities and Expectations:

Campaign Management

  • Manage Google Ad Grant search campaigns
  • Manage paid search campaigns

o   Platforms include, but are not limited to, AdWords, Bing and Yahoo Gemini

  • Write ad copy for search campaigns
  • Optimize campaigns across platforms to increase clickthrough and conversion rates
  • Work collaboratively with account team to create multichannel digital media campaigns and report on their performance and optimization

Research, Reporting and Financial Tracking

  • Manage regular reporting and tracking
  • Conduct keyword research
  • Create monthly reporting and presentations for media clients

Supervision and Oversight

  • Review management and maintenance performed by Digital Media Coordinators
  • Provide direction for optimization strategies across clients

Qualifications:

  • Bachelor’s degree from a four-year college

o   Relevant fields: Marketing, Journalism, Communications, Psychology

  • 1-3 years management experience in Google AdWords
  • 1-3 years management experience in Bing Ads
  • 1-3 years research and data analysis experience using Google Analytics or comparable web analytics tool
  • Strong written and verbal communication skills
  • Problem solving skills and affinity for data-driven decision making
  • Prior experience in an agency setting is preferable
  • Prior experience at a nonprofit organization is preferable
  • Intermediate Excel experience

Industry: Marketing and Advertising

Employment Type: Full-time

RKD Group offers competitive compensation commensurate with experience and a full range of benefits.

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