Senior Paid Social Media Lead

Camelot Strategic Marketing & Media Published: January 22, 2019
Location
Dallas, Texas
Job Type
Category

Description

Camelot Strategic Marketing and Media Overview:

Founded in 1983 in Dallas, Texas, Camelot is one of the largest privately-owned strategic marketing and media services companies in the country ─ and one of the most experienced. Our seasoned team encompasses over 260 years of strategic media buying experience, benefiting from both agency and client-side backgrounds.  We service fortune 500 brands across retail, financial services, technology and communications.

Position Summary

We are looking to add a Senior Paid Social Media Lead to join our all-star team. The person in this role will be responsible for the oversight and performance management of paid social media campaigns across Facebook/IG, Twitter, Snapchat and Pinterest. Candidate must have technical working knowledge in social media and prove ability to drive successful results against client KPIs.  

Responsibilities include: account builds; URL tracking/trafficking; interest/keyword expansion; test creation and execution; ad copy optimization; communicating reporting requirements to our analytics team; bid optimization execution; creative management and analysis; performance insight and analysis; budget pacing monitoring and forecasting; attendance/presenting results in client meetings.

Our ideal candidate is enthusiastic, disciplined, passionate about marketing, self-directed and works well within teams.  You will have broad exposure to multiple clients, industries and significant opportunity for career growth. 

Experience and Skills:

  • 3-7 years of experience in paid social media (FB, IG, Twitter, Snapchat, Pinterest)
  • Google AdWords certified a plus
  • Kenshoo or certified PMD proficiency preferred
  • Strong Excel Skills
  • Tableau experience a plus
  • Omniture/Google Analytics/DCM experience preferred

Responsibilities:

  • Collaborate with account and social teams to develop client-specific social strategies
  • Complete campaign execution – set up, execution, measurement and optimization
  • Assist in creation & distribution of campaign performance reports (ongoing and ad hoc)
  • Collaborate with Social Media Marketing team to ensure adherence to best practices, contribute to agency best practices
  • Develop optimization plans for clients, adapt based on performance
  • Identify, recommend and implement beta opportunities with various social platforms.