• The 25 Best Ads of 2018
    It's that time. We're looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. With all the industry hand-wringing of late about whether creative agencies are a dying breed, one might have expected a drought ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By David Griner
  • Over 75 Million People Visit Facebook Watch Daily, Spending an Average of 20+ Minutes
    Who is watching Facebook Watch? Over 400 million people spend at least one minute on the social network's video platform each month, with more than 75 million people doing so each day, Facebook revealed. Those 75 million daily visitors spend an average of more than 20 minutes on Facebook Watch, ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By David Cohen
  • New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations
    Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. "We have seen good performance with location targeting and filters, and the new releases are an added bonus for our retail clients as we always push publishers for more precise targeting based ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By David Cohen
  • 5 Components of YouTube That Brands Need to Optimize
    What is YouTube?" Punch that question into Google, and the most common answer you'll find is "a video sharing website." While that is true in a sense, it's actually a little misleading. Yes, YouTube is a website where you can share videos. It also happens to be the second-largest search ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Stephan Spencer
  • WPP Hires Away Longtime Publicis Vet to Serve as First Chief Marketing and Growth Officer
    WPP has hired Laurent Ezekiel, a longtime Publicis Groupe and Digitas veteran, to be its first chief marketing and growth officer, WPP CEO Mark Read wrote in an internal email acquired by Adweek. The email states that he will report directly to Read. A WPP spokesperson confirmed the appointment but ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Lindsay Rittenhouse
  • WPP’s Dedicated Ford Agency GTB to Lay Off 2% of Global Staff Following Account Loss
    GTB, the global network dedicated to serving WPP's single largest client, Ford Motor Company, confirmed today that it will lay off approximately two percent of its total staff around the world. The news comes just over two months after the Detroit-based client named BBDO as its new lead creative agency ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Patrick Coffee
  • Nielsen’s New CEO: Critics Said Company ‘Wasn’t Moving Fast Enough. I Can Change That’
    As Nielsen's new CEO, David Kenny, settles into his job, he says he's all ears. "I'm keen to hear, and my team is keen to hear, what the industry needs, how it's evolving and making sure that we're stepping up to it," said Kenny, who was named to the position ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Jason Lynch
  • The Top 5 TV Series of 2018 That You Probably Didn’t See
    We've spent the week celebrating TV's highs in 2018: the 10 best TV shows and the 10 best new TV shows of the year. We're closing things out by spotlighting the five greatest shows of the year that you probably didn't watch thanks to Peak TV--either because they were on ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Jason Lynch
  • Ad-Supported TV Dominates Twitter’s Trending Topics During Primetime
    Twitter and television are more intertwined than you might think, according to the most recent #TVIsSocial report from the Video Advertising Bureau. The VAB found that from Sept. 24 through Oct. 21, the No. 1 trending topic on Twitter during at least one of these four times--8:30 p.m., 9:30 p.m., ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By David Cohen
  • Instagrammers Put Their Hearts Into 2018
    Instagram's 2018 year in review was filled with love. Instagram The Facebook-owned photo- and video-sharing network said Heart Eyes was the most-used face filter in Instagram Stories, while the Heart Love Sticker by Arata was the most-used Giphy sticker in Stories and the heart emoji was used in comments more ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By David Cohen
  • This Amusing Device Protects Against Holiday Double Dipping Party Fouls
    It's one of the great conundrums of the holiday party--you want some dip, but you don't really know what your fellow revelers have been doing to it while you weren't looking. Kraft Heinz's Philadelphia brand and Droga5 are here to set your mind at ease with the latest innovation in ... read more
    Source: Adweek AdfreakPublished on 2018-12-12By Gabriel Beltrone
  • New GroupM North America CEO Talks WPP’s Plans for Its Largest Media Region
    WPP's media network GroupM announced today that Tim Castree would be its new CEO for North America, filling a position left empty since Brian Lesser left approximately 16 months ago to help oversee AT&T's ad platform. Castree formerly served as global CEO of Wavemaker, the product of a 2017 merger ... read more
    Source: Adweek AdfreakPublished on 2018-12-12By Patrick Coffee
  • Accenture Interactive Confirms It Intends to Purchase Social Media Outfit Adaptly
    Amid reports of Accenture's aspirations in the media business, the consultancy's digital media arm has confirmed its intention to buy social media outfit Adaptly. The proposed purchase is set to bolster the company's Accenture Interactive Programmatic Services offering, as Adaptly helps advertisers purchase media on social networks including Facebook and ... read more
    Source: Adweek AdfreakPublished on 2018-12-12By Ronan Shields
  • Greenpeace Delivers a Surprisingly Grim Yet Touching ‘Handmade’ Holiday Tale About the Environment
    "The Handmade Gift," an exquisitely crafted stop-motion holiday film from Greenpeace France, is stylistically pretty chill. Even so, cold weather isn't the real scourge in this story of a little French girl who makes a very special gift to protect her beloved teddy bear. Created by 84.Paris and director Anna ... read more
    Source: Adweek AdfreakPublished on 2018-12-12By David Gianatasio
  • Luke Wilson Will Star in a Comedic Super Bowl Spot for Colgate
    Colgate is taking a comedic route this year, as it returns to the Super Bowl after first appearing in 2016. The 30-second national spot will air during the second commercial break of the third quarter. Produced by ad agency Red Fuse and directed by Bryan Buckley, the ad will feature ... read more
    Source: Adweek AdfreakPublished on 2018-12-12By Ann-Marie Alcántara