• Major Wireless Providers Say They’ll Stop Selling Location Info to Some Data Brokers
    Top U.S. wireless providers say they plan to stop selling consumers' location data to a group of data brokers, shedding light on how the information is collected and used for various sales and services. Following an investigation into the relationships between telecoms and lesser-known data brokers, Verizon said it plans ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Marty Swant
  • Instagram’s Gorgeous, Immersive Es Devlin Experience Is the Most Powerful Thing You’ll See in Cannes
    CANNES, France--Instagram's Cannes Lions Festival of Creativity experiences are always a festival highlight. Naturally, a company built on promoting visual storytelling excels at doing just that. But this year the company, in partnership with artist and Adweek Creative 100 honoree Es Devlin, produced a truly astounding piece about the history ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Kristina Monllos
  • You Can Now Explore the Depths of Westworld by Talking to Alexa
    You can now explore the depths of Westworld from your living room, kitchen, bathroom, wherever--as long as you have your Amazon Echo nearby and within earshot. All you have to say is, "Alexa, open Westworld." Today, HBO announced the debut of its new Alexa skill, called "Westworld: The Maze." It's ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Katie Richards
  • This Ingenious Button Will Replace Annoying Banner Ads With Cute Cat Pictures
    Lame banner ads are one of the internet's most persistent conundrums, but a new app is offering a simple solution. Just replace them all with something the internet loves--pictures of adorable cats. A new website, www.IWantMoreCats.com, invites visitors to press a button, promising the action will lead to fewer banner ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Gabriel Beltrone
  • Carrefour Teams Up With Chinese Tech Company for First Connected Store
    Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle--apply here to attend. Last month French retailer Carrefour announced that over 250 of its 16,000 supermarkets were at risk of closure, sending shock waves across trade unions. Executives pointed to ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Alexis Chemblette
  • What You Need to Know About Cannes Lions on Day 3
    Happy hump day from France. We're already halfway through the festival, thanks to this year's shortened schedule. Cannes Lions organizers went out of their way to bolster the value proposition this year, cutting the week from five days to four and creating a "convince the CFO kit." But veterans note ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Stephanie Paterik
  • Fore! Live PGA Tour Action Is Coming to Facebook Watch
    The PGA Tour teed up an agreement to bring live competition coverage from eight tournaments to Facebook Watch. The coverage on the social network's video platform will only be available in the U.S., and it will focus on two featured groups of golfers during the third and final rounds of ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By David Cohen
  • 3 Ways That Mobile Analytics Can Provide More Consumer Insights Than Other Devices
    Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. Omar Zayat, head of industry, ecommerce at Facebook and other leaders will be at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. Today, with the ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Jack Philbin
  • Jerry Seinfeld Channels Volkswagen’s Classic ‘Think Small’ Ad to Tout His Netflix Series
    Jerry Seinfeld is channeling one of the most famous ad campaigns of the past century to celebrate Comedians in Cars Getting Coffee's move from Sony Crackle to Netflix for its upcoming season. In the new trailer for Season 10 of Seinfeld's series, in which he chats and drives around with ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Jason Lynch
  • Cannes Lions Festival Attendance Reportedly Down 20–25% This Year
    Attendance at this year's Cannes Lions Festival of Creativity is down considerably in both the paid and unpaid categories, according to multiple parties at the festival who spoke to Adweek on condition of anonymity. Three sources put the total decline between 20 and 25 percent. Official numbers from Cannes parent ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Patrick Coffee
  • The Unstereotype Alliance Celebrates a Year of Fighting Discrimination in Media at Cannes
    The Unstereotype Alliance, convened by UN Women--an initiative that aims to stop the perpetuation of harmful stereotypes in advertising--just celebrated its first anniversary at Cannes. The Alliance has also just released findings from its report "Unstereotype: Beyond Gender. The Invisible Stereotypes," which examines the need for intersectional understanding of gender ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Alissa Fleck
  • A Blind Runner Has No Time for Doubt in Nike’s Latest Empowerment Campaign
    Sometimes, when a task seems too daunting, and the fear of failure looms large, asking "Can I?" or "Should I?" will only deflate your dreams. At such times, it's probably best to skip the questions, dig down deep, and find your own answers. In other words: Believe in yourself -- ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By David Gianatasio
  • T-Mobile and Sprint Say They Need to Merge to Compete in 5G Race
    Sprint and T-Mobile are calling on regulators to approve their merger in the interest of better 5G service--and America. The carriers argued in a 700-page Federal Communication Commission filing this week that their joint resources would allow them to more quickly build a robust 5G network, benefiting consumers and helping ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Patrick Kulp
  • Skip the Lattes, and the Gym: A Sassy Tween Offers Money Tips in Australian Bank Ads
    It's mortifying enough to get lectured by a child about your drunken-sailor, free-spending ways, but it's even worse if the kid could be right. Sunny, a truth-telling tween with a lethal side-eye, was first introduced in a music video-themed ad for Australia's Suncorp bank in April. She's back for the ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By T.L. Stanley
  • Why Brands Need to Pay Attention to Augmented Reality Now More Than Ever
    You probably remember Pok?mon Go and the wave of excitement it ushered in just a few years ago for social media and other interactive social messaging platforms to implement augmented reality (AR) technology. AR isn't the new kid on the block anymore, but recently more and more brands have begun ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Stefanos Loukakos