• 22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial
    The scariest part about the opioid crisis might be that one-third of people taking prescription pills like oxycodone don't even know they're on opioids. A new campaign from the nonprofit health organization National Safety Council and Energy BBDO seeks to raise awareness about, and take action to stop, the drug ... read more
    Source: Adweek AdfreakPublished on 2017-12-06By Adweek Staff
  • How Kids Reacted to a Lego-Like Toy Version of Trump’s Wall
    A diverse group of kids offer their opinions of a Lego-style toy, simply called"The Wall," in the video below. The youngsters aren't very impressed, and they're not exactly wallflowers when it comes to expressing their pint-sized points of view. In fact, there's no such product in the pipeline. Rather, "The ... read more
    Source: Adweek AdfreakPublished on 2017-12-06By Adweek Staff
  • Oliviero Toscani, Master Provocateur, Returns to Benetton. And Not a Moment Too Soon
    There was a time when one could only love or hate a Benetton ad. There was no in-between. And much of that was due to its art director, Oliviero Toscani. If you don't remember his name, maybe the work will ring a bell. Between 1982 and 2000, when he led ... read more
    Source: Adweek AdfreakPublished on 2017-12-06By Adweek Staff
  • The 10 Most Watched Ads on YouTube in 2017
    It's time for the year-end lists, and here's a fun one--the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year. You'll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne "The ... read more
    Source: Adweek AdfreakPublished on 2017-12-06By Adweek Staff
  • This Short Film Beautifully Captures a Woman’s Struggle in the Male-Dominated Field of Coding
    What does it take for a woman to break into the male-dominated world of software development? Aurora Anderson, a 34-year-old woman, was willing to essentially live apart from her husband and infant son for an entire year, commuting 173 miles from Portland to Seattle each week to study coding. "I ... read more
    Source: Adweek AdfreakPublished on 2017-12-05By Adweek Staff
  • The Only Thing Worse Than Your Relatives? Your Relatives’ Pets, Says HotelTonight
    Far be it from HotelTonight to suggest you skip out on family face time this holiday. But the booking app feels your pain when Grandma's beloved pooch won't stop humping your leg, or when cousin Eunice's senile cat leaves you a "gift" on the pull-out bed. Perhaps it's time to ... read more
    Source: Adweek AdfreakPublished on 2017-12-05By Adweek Staff
  • Spike TV Is Mad as Hell About Being Rebranded as Paramount Network
    So, this dude named Spike just lost his job, and he's none too pleased about it. "What the literal hell? How did this happen?" he's asking on Twitter as he starts to cycle through the stages of grief that come with sudden unemployment. But first, he's going rogue. Spike is ... read more
    Source: Adweek AdfreakPublished on 2017-12-05By Adweek Staff
  • Christmas Is Just Another Day in the Year’s Most Heartbreaking Holiday Ad
    For most people in the U.K., Christmas is a big deal, full of food, friends and family. But for many of the elderly, it's a day just like any other. A lonely one. A new ad from nonprofit Age U.K. seeks to raise support for senior citizens around the holidays. ... read more
    Source: Adweek AdfreakPublished on 2017-12-05By Adweek Staff
  • Liquid-Plumr’s Ridiculous Holiday Sweaters Give You Festive Butt Crack
    You have your ugly sweaters, and now you have your cheeky sweaters. Every brand in the universe seems to be getting into apparel. And so, of course Liquid-Plumr has created the limited-edition Cheeky Cheer Collection, featuring three sweaters that show off ample fake butt crack in the back. The sweaters, ... read more
    Source: Adweek AdfreakPublished on 2017-12-05By Adweek Staff
  • Lyft Wrote Giant Thank-You Notes to Its Drivers on These Out-of-Home Ads
    Lyft has made a concerted effort, in its business strategies and its advertising, to make its drivers feel valued--from last year's seven-minute animated short "June" (released on its own "Lyft Driver Appreciation Day") to this year's car-wash stunt in Los Angeles. The ridesharing company, and agency Wieden + Kennedy New ... read more
    Source: Adweek AdfreakPublished on 2017-12-05By Adweek Staff
  • Comedy Central Ribs Itself, and Netflix, With Cryptic Billboards in NYC and L.A.
    Middle management is hell, cubicle cities are soul crushing, and even the everyday sounds of office life are like nails on a chalkboard (often it's dry erase, but you get the idea). Comedy Central is going for a visceral reaction in a social media campaign for upcoming satire show Corporate, ... read more
    Source: Adweek AdfreakPublished on 2017-12-04By Adweek Staff
  • Even a Stuffed Puppy Is Too Much for a Kid in RSPCA’s Poignant Christmas Ad
    A new British ad is combating the notion that puppies make for good Christmas gifts by detailing the abuses a stuffed dog suffers at the hands of a young boy. In the 90-second spot from the Royal Society for the Prevention of Cruelty to Animals, or RSPCA, the kid rips ... read more
    Source: Adweek AdfreakPublished on 2017-12-04By Adweek Staff
  • A Son Captures a Year’s Worth of Crazy Love for Mom in Holiday Ad From Ikea
    Van Morrison's sentimental soft-rock ditty "Crazy Love" has no connection to the holiday season, but the 1970 song still provides a soulful soundtrack for Ikea Canada's poignant holiday ad below. A harried, often overwhelmed single mom struggles all year long to provide a happy, loving life for her son. When ... read more
    Source: Adweek AdfreakPublished on 2017-12-04By Adweek Staff
  • Bud Light Sent a Hilarious Cease-and-Desist Scroll to the Makers of ‘Dilly Dilly’ Ale
    Bud Light has continued its seemingly endless "Dilly Dilly" antics by responding benevolently to a craft brewer that made a "Dilly Dilly" IPA--with a friendly cease-and-desist letter written on parchment and delivered by a town crier. Modist Brewing Company in Minneapolis made the new "Dilly Dilly" Mosaic Double IPA, named ... read more
    Source: Adweek AdfreakPublished on 2017-12-02By Adweek Staff
  • How Hollywood Is Cleverly Using Earned Media as Paid Media
    This Friday, The Disaster Artist hits theaters in limited release--and indie entertainment company A24 is using promoted ads to garner excitement in an interesting way that's steadily becoming a marketing trend. Based on a true story, the film centers around the making of another film--The Room, a notably terrible movie. ... read more
    Source: Adweek AdfreakPublished on 2017-12-01By Adweek Staff