• Spotify Is Turning to Placed as an Offline Attribution Measurement Partner
    Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars and via mobile, desktop and connected speakers. "Placed will allow Spotify to show quantitative impact to an advertiser's campaign, something ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By David Cohen
  • Snapchat: Here’s How to Change Your Display Name
    Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear icon ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Brandy Shaul
  • Why Marketers Should Care About ‘Once-a-Day’ Moments
    We're all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing it's Campus Checklist to incoming freshman. Brands have long been building campaigns around these annual holidays and life-stage ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Ann Mack
  • How to Choose the Right Celebrity to Represent Your Brand on a Global Scale
    Global recognition is a hallmark of an A-list celebrity. For instance, Lady Gaga has a bigger following outside the U.S. than in it, a fact that doesn't diminish her standing as a household name in her home country. Rather, this insight underlines a point familiar to international brand managers: Mega-stardom ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Janet Comenos
  • 4 Ways to Make Marketing More Meaningful
    Warhol called it "Business Art." A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, "Business art is the step that comes after art." In the post sell-out universe of 2019, the tension ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Jeff Tammes
  • Karl Lagerfeld, Chanel’s Iconic Creative Director, Was the Brand’s ‘Modern Era Personified’
    Thirty-six years is a long time in any job, let alone at the helm of a major fashion house--particularly one that doesn't bear your name. But Karl Lagerfeld wasn't your average designer. Lagerfeld, who died earlier this week at age 85, served both as Chanel's creative director (since 1983) and ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Diana Pearl
  • Michelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset Meditation
    With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset meditation, in partnership with mass-meditation movement the Big Quiet, on Sunday, March 10. Michelob Ultra ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Kristina Monllos
  • Glassdoor: Software Engineer Is the Position of Choice for Generation Z
    Software engineer thoroughly dominated the list of jobs that members of Generation Z are applying for, according to a new study by job and recruiting site Glassdoor. Glassdoor examined job applications that originated on its platform between Oct. 1, 2018, and Jan. 11, 2019, and it also incorporated information from ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By David Cohen
  • Inside the Rise of Second-Party Data
    Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant propellant of this trend is the ongoing push towards data privacy from both politicians and ... read more
    Source: Adweek AdfreakPublished on 2019-02-19By Ronan Shields
  • Hate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You
    It's probably no surprise that Americans generally don't like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the washing machine every week. A single load of laundry sucks just under 90 minutes from your day, according to ... read more
    Source: Adweek AdfreakPublished on 2019-02-19By Robert Klara
  • Agency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of Color Each Day of Black History Month
    Derek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it's his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a steadfast voice on issues related to diversity, inclusion and race in advertising. During Black History ... read more
    Source: Adweek AdfreakPublished on 2019-02-19By Doug Zanger
  • Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway
    Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings. The brand stated the rope was meant to channel a marine theme used throughout the ... read more
    Source: Adweek AdfreakPublished on 2019-02-19By Katie Richards
  • Black Panther Dominated Trailer Views on YouTube for 91st Academy Awards Best Picture Nominees
    It's Wakanda forever on YouTube, as the trailer for Black Panther tallied the most views on the Google-owned video site among Best Picture nominees for the 91st Academy Awards, which will be handed out Sunday night (Feb. 24). The Best Picture nominees by trailer views as of Feb. 15 follow ... read more
    Source: Adweek AdfreakPublished on 2019-02-19By David Cohen
  • Why Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars
    Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off, saving the ad for the Academy Awards as part of a strategy to let its other Super Bowl spot shine. ... read more
    Source: Adweek AdfreakPublished on 2019-02-19By Kristina Monllos
  • How Challenger Brands Are Bridging the Gap Between Ecommerce and Brick and Mortar
    During our Brandweek: Challenger Brands summit Feb. 6-7, the "Bricks and Clicks" session featured panels from Away's vp, brand marketing, Selena Kalvaria, and Harry's vp, marketing, Lorna Sommerville, with moderator Robert Klara and Untuckit's CEO and co-founder, Aaron Sanandres, with moderator Jameson Fleming. The challenger brands spoke about how they're ... read more
    Source: Adweek AdfreakPublished on 2019-02-19By Nicole Ortiz