• This Agency’s New Superpower Is Using Design to Get Kids to Eat More Vegetables
    How do you get kids to eat their veggies? With superheroes, of course! Better yet, superheros that dispense sauce. Made of vegetables. Thus was born SuperSauce (spelled SuperSaus in Holland). Created by J. Walter Thompson Amsterdam for Dutch supermarket chain Plus, the core idea reminds us a lot of old-school ... read more
    Source: Adweek AdfreakPublished on 2017-06-13By Adweek Staff
  • Havas Lists Its ‘Most Interesting Man’ Awards in Full-Page Ad Saying Farewell to Dos Equis
    Last week, Dos Equis made an unexpected decision to shift its creative account from Havas Worldwide to Droga5 without a review. Exciting news for Droga5. Not so much for Havas. Havas apparently isn't too down about it, though, and is ready for its next big adventure. As a send-off to ... read more
    Source: Adweek AdfreakPublished on 2017-06-12By Adweek Staff
  • Smirnoff Pours Some A+ Snark on Trump With Ad About Its ‘Ties to Russia’
    Here's one way for a vodka brand to get people buzzing. Smirnoff, a vodka brand with a long and rather complicated history with its founders' home country of Russia, sparked widespread social media chatter over the weekend with an outdoor ad campaign mocking the Trump administrations's ongoing scandals involving alleged ... read more
    Source: Adweek AdfreakPublished on 2017-06-12By Adweek Staff
  • Toyota’s Very Strange New Cinema Ads Will Have Moviegoers Doing a Double-Take
    Buckle up for a couple of weird-ass road trips in these Toyota cinema spots created by Saatchi & Saatchi Los Angeles and director Vania Heymann. Channeling Black Mirror, Back to the Future and Groundhog Day, the idea for the creepy content came from "looking at Toyota's tagline 'Let's Go Places' ... read more
    Source: Adweek AdfreakPublished on 2017-06-09By Adweek Staff
  • All the Feels: How the Trailers for This Summer’s Movies Break Down Emotionally
    Advertising is meant to be emotional. We're supposed to feel the journey of that older woman struggling with arthritis when all she wants is to go outside and play wiffle ball with her grandson. We're supposed to invest deeply in the story of the man who struggles to find just ... read more
    Source: Adweek AdfreakPublished on 2017-06-09By Adweek Staff
  • These Great Outdoor Ads for Secret Life of Pets Finally Get the Praise They Deserve
    The Secret Life of Pets inspired lots of great marketing worldwide when it was released last summer, including the amusing bungee-jumping GoPro ad we wrote about. But this U.K. out-of-home campaign for the Universal Pictures release went above and beyond. Many of the digital boards were framed as windows, with ... read more
    Source: Adweek AdfreakPublished on 2017-06-09By Adweek Staff
  • From Pain Comes Music, Say These Brutal New Ads for Billboard Magazine
    Pain can become music. Music can become a cure. A cure can become a No. 1 song. This is one of the messages that ends Billboard magazine's latest ad campaign, created by The Community in Buenos Aires, with Primo Productions and director Pantera & Co. Three spots spool out separate ... read more
    Source: Adweek AdfreakPublished on 2017-06-09By Adweek Staff
  • A Clever Copywriting Trick Makes This Ray Donovan Ad One to Remember
    We're suckers for advertising craft that cleverly embodies the brand message. Here's a great example from Showtime's in-house ad team, which is rolling out a promo today for Ray Donovan that employs a fun copywriting twist to reveal both sides of the drama's title character. The first half of the ... read more
    Source: Adweek AdfreakPublished on 2017-06-08By Adweek Staff
  • See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week
    We've heard it takes a village to raise a child, and a heartwarming spot is using that adage to find foster families in Norway. "The Lunchbox" opens on a familiar scene of schoolchildren eating lunch. But one boy's lunchbox is empty, so he kills time by wandering the halls and ... read more
    Source: Adweek AdfreakPublished on 2017-06-08By Adweek Staff
  • Airbnb Made a Simply Brilliant Product to Protest Australia’s Lack of Marriage Equality
    Some design projects are so amazingly simple and on point, you wonder why no one thought of them earlier. Case in point in this Airbnb campaign, in which the hospitality brand is protesting the ongoing lack of marriage equality in Australia--by marketing a ring that's incomplete. The gap in the ... read more
    Source: Adweek AdfreakPublished on 2017-06-08By Adweek Staff
  • The Lovely Story of a Scandinavian Agency That Gave Its Logo to a Romanian Car Wash
    When agency JCP Nordic updated its brand identity and visual profile after 19 years, it realized it had a lot of old, outdated swag that would just go to waste, including sweaters, hats, notebooks, signage and even a branded car. So instead of doing away with it all, it ran ... read more
    Source: Adweek AdfreakPublished on 2017-06-08By Adweek Staff
  • Delta Painted Exotic Locales on a Brooklyn Wall for Singles to Snap Selfies Like They’re World Travelers
    Here's one of the coolest airline campaigns you'll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines, with help from Wieden + Kennedy New York, has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take ... read more
    Source: Adweek AdfreakPublished on 2017-06-07By Adweek Staff
  • Why This Agency Just Demoted All Its Employees and Made Them Interns
    There's going to be a whole lot of coffee-getting going on at Minneapolis agency Solve this summer. That is, if they can figure out who to give the coffee to. Solve, which always gets creative with its internship programs, has decided not to enlist undergrads this year. Instead, it's mock-demoting ... read more
    Source: Adweek AdfreakPublished on 2017-06-07By Adweek Staff
  • Equinox Extends LGBTQA from A to Z With a New Alphabet for Pride Month
    It's Pride Month! And every year, around this time, a certain kind of pundit hops on a soapbox to complain about how the term "LGBTQA" just keeps getting longer, and isn't that just ludicrous? Actually, it isn't. In fact, it's not nearly long enough. And a campaign from Wieden + ... read more
    Source: Adweek AdfreakPublished on 2017-06-07By Adweek Staff
  • What Is the Canadian Dream? Chevrolet Hits the Road to Find Out
    In America, we're stuck with the nightmare of Donald Trump. Meanwhile, our neighbors to the north are apparently living some kind of beautiful, utopian dream. It's called the "Canadian Dream," according to a heartfelt new Chevrolet campaign from Commonwealth//McCann, which positions as the automobile as perfect for a vastly diverse ... read more
    Source: Adweek AdfreakPublished on 2017-06-07By Adweek Staff