• Watch Two NFL Players Melt Down While Trying to Eat Paqui’s Hellishly Spicy Chips
    It's been a while since we've heard anything about the NFL that didn't involve concussions, criminal behavior or angry tweets from the president. In fact, this video of Travis Kelce and Greg Olsen challenging each other to eat one of Paqui's hellishly spicy Carolina Reaper Madness chips is probably the ... read more
    Source: Adweek AdfreakPublished on 2017-10-12By Adweek Staff
  • Tile’s First Major Ad Campaign Tells the Epic Story of a Beloved Lost Panda
    If your beloved anthropomorphic plush panda bear ever goes missing, don't sweat it. Tile's got you covered. In "Lost Panda," a moody two-minute tear-jerker by Deutsch and Smuggler director Mark Molloy, the titular toy, named Ernie, treks far and wide in search of his owner, a little girl who's bereft ... read more
    Source: Adweek AdfreakPublished on 2017-10-12By Adweek Staff
  • LA Metro Got Some Crazy Ads From the Maker of Halo Top’s Robot Spot
    Mike Diva is going mainstream. The YouTube director, known in part for his insane fake Japanese commercials (including a famous Donald Trump ad spoof made during last year's election), is getting some plum real ad gigs lately. He got lots of attention for his entertainingly dystopian robot spot for Halo ... read more
    Source: Adweek AdfreakPublished on 2017-10-12By Adweek Staff
  • Nike’s Striking Ad With Rex Tso, the Unbeaten Hong Kong Boxer, Isn’t About Winning
    Some of our favorite sports ads aren't so much about winning as gritting your teeth against adversity. Nike has always been especially talented at driving this point home. Renowned Hong Kong boxer Rex Tso appeared in one such ad--ironically just before notching his 22nd win in an Oct. 7 fight. ... read more
    Source: Adweek AdfreakPublished on 2017-10-11By Adweek Staff
  • Jean Paul Gaultier Designed Some 10€ Coins, Including One With the Eiffel Tower in a Corset
    Remember the '90s, when the 50 State Quarters program was enacted and every transaction became an opportunity to exchange the glorious crags of Colorado for a fat Georgia peach? Those years before Pok?mon Go were fun. Anyway, Monnaie de Paris--France's equivalent of the U.S. Mint--has released a limited-edition series of ... read more
    Source: Adweek AdfreakPublished on 2017-10-11By Adweek Staff
  • This Appliance Brand Squeezed Turkey’s Famously Long Soap Operas Into 6-Second YouTube Ads
    Turkish soap operas are a cultural powerhouse ... and not just in Turkey. In 10 years, the industry has evolved from gripping local interest to hitting $350 million in exports, and will likely hit the 1 billion mark by 2023. And while adaptations for Western markets are in the works, ... read more
    Source: Adweek AdfreakPublished on 2017-10-11By Adweek Staff
  • Does Anyone Know What’s Going On in Giphy’s 90-Second Ad for Its Stickers?
    Envision a kitchen-sink blitz of 1980s and '90s television references squeezed through a whimsically batshit, anything-goes sieve, then molded into a trip down a channel-surfing rabbit hole, and you have Giphy's new advertising campaign. A 90-second centerpiece spot strings together a series of breakout 6-second bits, and other vignettes, in ... read more
    Source: Adweek AdfreakPublished on 2017-10-11By Adweek Staff
  • This Crazy Ad Replaced Every Black Dot in an Entire Magazine With a Colored Dot
    Print advertising isn't dead. In fact, it's more insidious than ever! In a rather bonkers stunt, Irish telecom eir replaced all the black dots in the Oct. 6 issue of Daily Mail Magazine with colored dots. And it was every dot--every period, every dot in a colon and semi-colon; every ... read more
    Source: Adweek AdfreakPublished on 2017-10-11By Adweek Staff
  • These Striking Ads Juxtapose Olympic Heroics With Refugees’ Struggle to Survive
    Some news both excites and terrifies communities. One such example is winning the bid to host the 2024 Olympics, as Paris learned it did last month. Such an honor is a mixed blessing, but that's hardly France's biggest problem right now. In case anybody forgot, we still have a refugee ... read more
    Source: Adweek AdfreakPublished on 2017-10-10By Adweek Staff
  • McDonald’s Made Ridiculously Groovy Posters for Its Chicken Tenders Dipping Sauces
    The sauces that come with McDonald's new Buttermilk Crispy Tenders aren't just seasonings for your chicken fingers. They're full-blown identities. A new campaign uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says ... read more
    Source: Adweek AdfreakPublished on 2017-10-10By Adweek Staff
  • The Makers of Assassin’s Creed Are Using A.I. to Unlock the Hieroglyphics of Ancient Egypt
    We love it when a brand uses its own tools and interests to make a bigger impact on the culture. That's what Ubisoft's research arm is doing with The Hieroglyphics Initiative. Inspired by its work with Egyptologists for the video game Assassin's Creed: Origins--which takes place in Cleopatra's ancient Egypt--the ... read more
    Source: Adweek AdfreakPublished on 2017-10-10By Adweek Staff
  • Medium Wrote a Harsh (but Loving!) Letter to the Internet in First Brand Ad
    Remember the great promise of Medium? It's been a few years, so maybe you don't. Launched in 2012 by two Twitter founders, it committed to being our Canaan, a clean reading space where thinking was prime and every article worth reading. As such, its launch was limited, permitting only a ... read more
    Source: Adweek AdfreakPublished on 2017-10-10By Adweek Staff
  • Why This Luxury Watch Brand Is Calling 17,819 of Its Customers to Personally Apologize
    Brands born on Kickstarter already know a little bit about gaming the system. And now, one of the most popular recent Kickstarter brands, watch maker Filippo Loreti, has found another unconventional path to PR--in the form of a gigantic personal apology. Almost 18,000 backers gave Filippo Loreti some 5.7 million ... read more
    Source: Adweek AdfreakPublished on 2017-10-10By Adweek Staff
  • This Guy Is Living at Helsinki Airport for 30 Days for TBWA’s #LifeInHEL Campaign
    He is so not leaving on a jet plane. In what's being billed as the world's longest layover, Chinese influencer Ryan Zhu will be living at Helsinki Airport for the next 30 days. This odd exercise in inertia forms the crux of TBWA's aptly named #LifeInHEL campaign for Finnish airport ... read more
    Source: Adweek AdfreakPublished on 2017-10-10By Adweek Staff
  • What Happens When Online Trolls Are Abusive in Real Life
    A new PSA seeks to illustrate the seriousness of cyberbullying by taking actual instances of online vitriol and dramatizing them in real public places. In a cafe, man approaches two others sitting together at a table and encourages them to kill themselves for being gay. Two young girls pick on ... read more
    Source: Adweek AdfreakPublished on 2017-10-10By Adweek Staff