• ‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire
    "Seventy-one dead." "And still no arrests?" "How come?" Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London--where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people. The campaign--created by community-led organization Justice4Grenfell and BBH Labs--mirrors the 2017 ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Lindsay Rittenhouse
  • Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts
    Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers deserve relevant and personalized content both in site experiences and ads viewed across the web. However, digital media is increasingly ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Evan Neufeld
  • We Asked New Yorkers to Name the Brands Behind Ads From the Olympics
    Last Monday, the Adweek TV and Video teams braved the frigid Times Square conditions to show passersby the first few seconds from a number of Super Bowl ads and asked them to guess which brands were in the ads. The results were not great. So we gave it another shot, ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By A.J. Katz
  • NBC Olympics Ratings Took a Tumble on Wednesday Night
    NBC's Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics' Wednesday prime-time coverage posted a Total Audience Delivery of 19.2 million viewers, of which 17.2 million watched on NBC only. That means there ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By A.J. Katz
  • Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed
    Once upon a time, beacons--Bluetooth-powered devices that can push messages to smartphones--offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and expansive conversation at the shelf. Companies spend a lot of money trying to get consumers ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By Lisa Lacy
  • Red Stripe Offers to Buy a New Bobsled for Jamaican Olympians
    The Jamaican bobsled team has been a world-famous underdog since first appearing on the Olympic scene in 1988. The team's unlikely path to the global stage was made famous in the 1993 movie Cool Runnings, but returning to the Olympics has been a challenge ever since, with financial support often ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By David Griner
  • iProspect Shakes Up Leadership With New U.S. CMO and First Chief Tech Officer
    iProspect has named Belle Lenz its U.S. chief marketing officer and Joel Grossman its first-ever chief technology officer. Lenz was formerly communications director of the Americas for the global digital marketing agency's parent, Dentsu Aegis Network. Grossman hails from Leapfrog Online, the performance shop iProspect acquired last year, where he ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By Lindsay Rittenhouse
  • How French Directors Megaforce Captured the Spirit of London in Nike’s Wild New Ad
    Some Nike commercials are as memorable for their camerawork, and the way they're shot, as for their celebrity stars or message of inspiration. Guy Ritchie's stunning 2008 spot "Take It to the Next Level" immediately comes to mind. A decade later, the brand's newest effort from Wieden + Kennedy London, ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By Tim Nudd
  • The U.S. Army’s Marketing Chief Briefed Congressional Staff About Adweek’s Coverage of Ongoing Audit
    Staffers at the U.S. Senate and House Armed Services Committees recently called on the new head of the U.S. Army's in-house marketing division to brief them on the organization's advertising efforts, an Army spokesperson confirmed today. The meeting was prompted, at least in part, by Adweek's recent coverage of those ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By Patrick Coffee
  • What Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters Calling Out Creatives?
    If you're a creative director at an agency you might tune out ads more than the average person--even if the copy is incredibly clever. At least, that was the thinking behind Musicbed's hypertargeted out-of-home campaign which uses billboards, subway posters and windows to send messages to top creatives like Barton ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By Kristina Monllos
  • Facebook Messenger: Here’s How to Create a Secret Conversation
    Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the new message button ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By Brandy Shaul
  • Serena Williams Stars in New Lincoln Navigator Campaign
    Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own clothing line, she sits on major boards and she's philanthropic--she has all these competing ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By Erik Oster
  • A Deserted Small Town Is Not What It Appears in This Magical New York Lottery Ad
    Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery's Cash4Life scratch-off game offers a delightful little vignette from one man's unexpected dream. In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By Gabriel Beltrone
  • Health and Wellness Occupied Facebook Users’ Thoughts in January
    Facebook users had their minds on health and wellness in January, as bodyweight exercise, regenerative medicine and spiral vegetable slicer were all Topics to Watch for the month, according to Facebook IQ. Conversation about bodyweight exercise and related terms aerobic exercise, burpee, calisthenics, fitness, functional training, gym, kettlebells, pull-up, squat ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By David Cohen
  • Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone
    Subway's reintroduction to the public doesn't include any company backstory like its previous campaign. It doesn't mention five dollar footlongs or reference vegetables. And of course, longtime spokesperson Jared Fogle is nowhere to be seen. Instead, the minute-long anthem spot debuting today during the Olympics focuses on variety, the so-called ... read more
    Source: Adweek AdfreakPublished on 2018-02-15By Lindsay Rittenhouse, Patrick Coffee