News

David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one. Now, two years after the musician's death, Spotify is honoring that deep connection in one of the most NYC ways imaginable: a subway station ... read more

You might recognize the pitchman in New Belgium Brewing's latest commercials--but only if you're a devotee of Belgian TV and cinema. Karel Deruwe, a seasoned Flemish actor with a resume that spans four decades, lifts a pint stateside in agency Erich and Kallman's first campaign for the brand. Seated in ... read more

Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find their dream homes. House hunters are now including property-related hashtags ... read more

Country music fans are starting to hit a higher note with brands, as the genre grows in popularity among adults. One place where brands are starting to build out a space for themselves is Stagecoach, an 11-year-old country music festival that is taking place this year from April 27 to ... read more

With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be "Pass the Heinz Mayochup." The question? "Want #mayochup in stores? 500,000 votes for 'yes' and we'll release it to you saucy Americans." While clearly it was the total pro-mashup vote count that mattered ... read more

Reddit has hired a former Time Inc. exec as its new chief operating officer. Jen Wong, who joined Reddit today, was Time's COO and president of digital from 2016 until leaving the company earlier this year after it was acquired by the publishing conglomerate Meredith Inc. Prior to Time Inc., ... read more

For the first time in Amazon Prime's 13 year history, the membership numbers are in CEO Jeff Bezos' annual shareholder letter, along with other statistics around the Prime business that show the company's dominance in ecommerce. Amazon Prime's 100 million (and counting) worldwide members shipped more than 5 billion products ... read more

The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn't come from the usual suspects. A new report from consultancy R3 found that the global value of such deals soared 126 percent in the first three months of the year, led by "non-traditional buyers" ... read more

CVS Health made headlines in January when it announced a plan to stop altering images used on CVS Pharmacy products and in CVS marketing online and in stores by 2020. Unaltered images now include a special "CVS beauty mark" somewhere on the image to show that "a person's shape, size, ... read more

In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as others lose. That in-built media assumption remains, even though it belies our own experience in the digital ... read more

Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news of the day together. Meanwhile, an advertising ... read more

When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the way data is used and collected. During a breakfast discussion on Wednesday in New York, Ed Gaffney, ... read more

Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for some of the biggest digital ecommerce darlings, like Everlane, Glossier, Warby Parker, Bonobos and Casper, to name just a few. ... read more

Agency creatives famously maintain all sorts of side projects, from a collection of fonts based on late rock stars' handwriting to a book based on an Instagram account summarizing millennial life. These efforts tend to get political (as so many things do these days), and ad folk have been weighing ... read more

This year's 30,000-plus Boston Marathon runners faced brutal conditions as they worked their way through 26.2 miles in freezing rain. While crossing the finish line at the end of the day is likely a deeply satisfying reward in itself, Adidas added a lovely (and very impressive) personalized touch for each ... read more