• Spotify Turned a Subway Station Into an Interactive Homage to David Bowie
    David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one. Now, two years after the musician's death, Spotify is honoring that deep connection in one of the most NYC ways imaginable: a subway station ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By David Griner
  • New Belgium’s Belgian White Isn’t Brewed in Belgium, So They Hired an ‘Actual Belgian’
    You might recognize the pitchman in New Belgium Brewing's latest commercials--but only if you're a devotee of Belgian TV and cinema. Karel Deruwe, a seasoned Flemish actor with a resume that spans four decades, lifts a pint stateside in agency Erich and Kallman's first campaign for the brand. Seated in ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By David Gianatasio
  • How Social Media Is Being Used to Sell Real Estate
    Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find their dream homes. House hunters are now including property-related hashtags ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Dario Cardile
  • Why H20+ Beauty and Disney Music Group Are Partnering Up for an Activation at Stagecoach
    Country music fans are starting to hit a higher note with brands, as the genre grows in popularity among adults. One place where brands are starting to build out a space for themselves is Stagecoach, an 11-year-old country music festival that is taking place this year from April 27 to ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Ann-Marie Alcántara
  • OK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked for It
    With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be "Pass the Heinz Mayochup." The question? "Want #mayochup in stores? 500,000 votes for 'yes' and we'll release it to you saucy Americans." While clearly it was the total pro-mashup vote count that mattered ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By David Griner
  • Reddit Taps Former Time Inc. Chief Operating Officer as Its New COO
    Reddit has hired a former Time Inc. exec as its new chief operating officer. Jen Wong, who joined Reddit today, was Time's COO and president of digital from 2016 until leaving the company earlier this year after it was acquired by the publishing conglomerate Meredith Inc. Prior to Time Inc., ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Marty Swant
  • Amazon’s Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands
    For the first time in Amazon Prime's 13 year history, the membership numbers are in CEO Jeff Bezos' annual shareholder letter, along with other statistics around the Prime business that show the company's dominance in ecommerce. Amazon Prime's 100 million (and counting) worldwide members shipped more than 5 billion products ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Ann-Marie Alcántara
  • Agency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack
    The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn't come from the usual suspects. A new report from consultancy R3 found that the global value of such deals soared 126 percent in the first three months of the year, led by "non-traditional buyers" ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Lindsay Rittenhouse
  • Here Are the First CVS Beauty Ads With Images That Haven’t Been Altered
    CVS Health made headlines in January when it announced a plan to stop altering images used on CVS Pharmacy products and in CVS marketing online and in stores by 2020. Unaltered images now include a special "CVS beauty mark" somewhere on the image to show that "a person's shape, size, ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Katie Richards
  • Why Media Companies Must Purge Zero-Sum Approaches to Partnerships
    In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as others lose. That in-built media assumption remains, even though it belies our own experience in the digital ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By David Doty
  • What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
    Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news of the day together. Meanwhile, an advertising ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Tim Carr
  • Measurement Is Still a ‘Blind Spot’ for Marketers Looking to Improve Ad Targeting
    When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the way data is used and collected. During a breakfast discussion on Wednesday in New York, Ed Gaffney, ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Adweek Staff
  • Why These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores
    Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for some of the biggest digital ecommerce darlings, like Everlane, Glossier, Warby Parker, Bonobos and Casper, to name just a few. ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Ann-Marie Alcántara
  • How an Art Director’s Frustration Fueled the Curiously Creative Instagram Feed ‘Trump as Food’
    Agency creatives famously maintain all sorts of side projects, from a collection of fonts based on late rock stars' handwriting to a book based on an Instagram account summarizing millennial life. These efforts tend to get political (as so many things do these days), and ad folk have been weighing ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Patrick Coffee
  • Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours
    This year's 30,000-plus Boston Marathon runners faced brutal conditions as they worked their way through 26.2 miles in freezing rain. While crossing the finish line at the end of the day is likely a deeply satisfying reward in itself, Adidas added a lovely (and very impressive) personalized touch for each ... read more
    Source: Adweek AdfreakPublished on 2018-04-19By Katie Richards