from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • This Air Filter Company’s Stylish Scarf Keeps You From Getting the Flu
    Call it hypochondriac chic. If you're a fashionista who's also afraid of getting sick, an air filter company in Sweden has the perfect scarf for you. Trollh?ttan-based manufacturer Ultramare's business includes selling filters to hospitals to help prevent the spread of germs. With Gothenburg-based agency Milk, it invented a special ... read more
    Source: Adweek AdfreakPublished on 2017-02-24By Adweek Staff
  • Ad From Richard Linklater Asks Texans to ‘Pee With LGBT’ to Fight a Proposed Bathroom Bill
    Are you down to pee with LGBT? As the Trump administration rescinds federal protections allowing transgender students to use bathrooms corresponding with their gender identity, the issue is likely to be decided on the state and local level--including in Texas, where GSD&M and Hollywood filmmaker Richard Linklater have banded together ... read more
    Source: Adweek AdfreakPublished on 2017-02-23By Adweek Staff
  • The New York Times Joins the Debate About the Truth in Minimalist Ads From Droga5
    In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth--and the role independent journalists play in searching for it, and telling it--in a big new brand campaign from Droga5. Stripped-down TV, print, outdoor, digital and social ads tackle ... read more
    Source: Adweek AdfreakPublished on 2017-02-23By Adweek Staff