from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • For Decades, Nazis Were Hollywood’s Ultimate Villains. Will Recent Events Get Fists Swinging Again?
    Stories need stakes, something that the protagonist is either trying to make happen or working to avoid happening. Those can be big--think about any of the recent superhero movies where a giant sky laser is threatening to bring down (fill in the blank invading army)--or more personal, involving family, relationships, ... read more
    Source: Adweek AdfreakPublished on 2017-08-16By Adweek Staff
  • HP Takes Its Newest Printer Back in Time to Blow Some Minds in 1983
    Is color printing even legal? Does it cost as much as a horse? And could the office's fancy new all-in-one print-scan-copy-fax machine have an actual security guard living inside it? If it does, Gary Fabert wants to grab a brewski with that guy and "thank him for his service." Fabert, ... read more
    Source: Adweek AdfreakPublished on 2017-08-16By Adweek Staff
  • With Names Like ‘Surge Protector’ and ‘Torpedo Tube,’ Free Condoms Are Finally Fun
    Have you ever been to a Planned Parenthood, or any similar organization, to fish from their glass bowl of free condoms? It's awkward. Worse still is what you end up with: A handful of suspect brands you may not recognize, or sometimes--if you're lucky--a random pineapple-flavored one, more perplexing than ... read more
    Source: Adweek AdfreakPublished on 2017-08-15By Adweek Staff