from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

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October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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Industry News

  • ABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as $2.6 Million
    The Academy Awards has made more than its share of missteps and controversy when it comes to putting together Sunday's ceremony and reversing the Oscar's falling ratings, but things are continuing to run fairly smoothly on the business side. ABC said today that the network has sold out its Oscars ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Jason Lynch
  • Waze Partners With WPP to Make Delivering In-Car Ads to Drivers Easier for the Agency’s Retail Clients
    Waze, the Google-owned social navigation app, has announced a partnership with WPP to make it easier for the holding company's retail clients to exclusively target drivers with their ads. The "in-car platform" is designed to direct drivers, of which more than 100 million access the app per month, to retail ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Lindsay Rittenhouse
  • Publicis Media Promotes New Chief Executive Across Agencies Zenith, Moxie and MRY
    Publicis Media has a new chief executive overseeing agencies Zenith, Moxie and MRY. Lauren Hanrahan has been promoted to the role, tasked with accelerating agency growth and culture and working with clients across the agency roster. She will report to Publicis Media Americas CEO Tim Jones. Hanrahan replaces Sean Reardon, ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Erik Oster