from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • Netflix Takes a Cue From Spotify in Crunching Audience Data for A Christmas Prince
    Netflix is notoriously protective of its viewership data, but it may have learned a lesson from Spotify when it comes to its creative possibilities--how to turn quirky data points into entertaining content. Spotify recently rolled out its second holiday campaign featuring outdoor ads that turn actual listening habits, gleaned from ... read more
    Source: Adweek AdfreakPublished on 2017-12-11By Adweek Staff
  • Cards Against Humanity Took Your Money to Oppose Trump’s Wall. Now It’s Redistributing That Wealth
    God damn. Will Cards Against Humanity ever stop being this gangster? The card game manufacturer that, just a month ago, asked you for money to stop the Trump administration from building its stupid wall has decided to take some of it and address another social ill--income inequality. The website, Cards ... read more
    Source: Adweek AdfreakPublished on 2017-12-11By Adweek Staff
  • Microsoft’s ‘3D Holiday’ Ad Is a Whimsical, Out-of-Earth Inclusion Parable
    Between Thanksgiving and New Year's, we're barraged with branded messages that appeal to our better selves--quiet, almost logoless stories about family, acceptance and selfless giving. Microsoft's "3D Holiday," created by m:united//McCann and Blk-Ops, is no exception ... except it leaves the human family behind. Mythological creatures and extraterrestrials merit kindness, ... read more
    Source: Adweek AdfreakPublished on 2017-12-11By Adweek Staff