from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

Read more

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

Read more

Industry News

  • How WestJet’s Real-Time Giving Set the Bar for Brand Generosity
    When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Doug Zanger
  • 495 Scripted Shows Aired in 2018 as Streaming’s Output Surpassed Basic Cable and Broadcast
    Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from broadcast and basic cable for the first time. According to new data from FX Networks Research, 160 streaming series ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Jason Lynch
  • Fiat Chrysler Sends Its $950 Million U.S. Media Business to Publicis Groupe’s Starcom
    Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler's brands, which include Jeep, Chrysler, ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Erik Oster, Patrick Coffee