from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • Kansas City’s Mayor Reviewed Scores of Amazon Products in Sneaky Pitch for Company’s HQ2
    Sly James, the mayor of Kansas City, Mo., is courting Amazon's much-coveted second headquarters in a highly tailored medium--the site's own product reviews section, where he's been leaving 5-star reviews for scores of items his office recently purchased. Inside those reviews, he's snuck some talking points for Kansas City itself. ... read more
    Source: Adweek AdfreakPublished on 2017-10-19By Adweek Staff
  • TBWA Handled a Heartbreaking Assignment Beautifully in These Ads for Children’s Hospice Care
    Dying children are hard to talk about, so one pediatric hospice care provider has created a poignant new campaign asking people at a loss for words to donate instead. TrinityKids Care, based in Southern California, is out with four new ads from TBWAChiatDay Los Angeles, seeking to raise money for ... read more
    Source: Adweek AdfreakPublished on 2017-10-18By Adweek Staff
  • A Gold-Pooping Dragon Stars in Squatty Potty’s Latest Scat-Happy Long-Form Comedy
    Squatty Potty knows some fantastic beasts and where to find them. That would be on the toilet, of course. The brand, known for its candy-colored fever-dream viral videos, has added a sweet-faced purple dragon, a contorting centaur and a ginger merman to its stable of oddball spokescharacters. The latest mini-movie, ... read more
    Source: Adweek AdfreakPublished on 2017-10-18By Adweek Staff