from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • The NBA Is Letting Its Stars Shine on and off the Court, Making the League’s Games Must-See TV
    From LeBron James to Kevin Durant and Russell Westbrook to Stephen Curry, the level of play and talent that exists in today's National Basketball Association makes the product as captivating as it's ever been. The games are intense, exciting, fast-paced, and the on-court rivalries--between teams and even individual players--are fierce. ... read more
    Source: Adweek AdfreakPublished on 2018-02-19By A.J. Katz
  • Twitter: Pokemon Was the Most-Mentioned Game Globally in 2017
    Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about gaming were shared by users around the world last year. In terms of mentions, the ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Brandy Shaul
  • If You Thought Voice Was Easy, Wait Until Devices Make Predictions
    Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing terms, means friction remains. "There are few things more natural than simply asking for something and having that thing brought ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Lisa Lacy