from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • Natural Beauty Is Great. But So Is Natural-ish Beauty, Says This Crazy Ad for a Lip Plumper
    What would you get if you crossed Zoolander with Barbarella and tossed in the robot dance, adorable puppies, and ice sculptures of Michelangelo's David? Another clue: Gorgeous gals shoot killer laser beams out of their eyes and party on the moon. No guesses? Come on, that should've been easy. OK, ... read more
    Source: Adweek AdfreakPublished on 2017-04-26By Adweek Staff
  • Ikea Had a Great Reaction to Balenciaga Making a $2,145 Version of Its 99-Cent Blue Bag
    The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea's famous blue tote--though the price tag looks a whole lot different. Balenciaga's goes for $2,145. Ikea's is just 99 cents. This was too much ... read more
    Source: Adweek AdfreakPublished on 2017-04-25By Adweek Staff
  • A Small Agency Tried to Punk BBDO on Facebook, but BBDO’s Response Was Even Better
    A little creativity can turn challenges into opportunities, as BBDO Belgium showed this month when a WPP agency tried to take the Omnicom shop down with a cheeky stunt on Facebook. LDV United, a creative boutique owned by WPP, started the whole thing by posting ready-made resignation letters on Facebook ... read more
    Source: Adweek AdfreakPublished on 2017-04-25By Adweek Staff