from the blog

December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News

  • A Chanel Bag Causes All Sorts of Problems in This Comic Short Film by Harper’s Bazaar
    UPDATE: Hearst, the publisher of Harper's Bazaar, tells Adweek that this film was produced as editorial content, not branded content. Original story below. Brands like Kate Spade New York have brought a welcome warmth to the coldness of high-fashion advertising lately with charmingly quirky (and product-filled) comedic films. Now, Chanel ... read more
    Source: Adweek AdfreakPublished on 2017-03-24By Adweek Staff
  • Sandra Oh Is ‘The Woman Who Can’t Lie’ in Fun Ad for Canadian Film Fest
    Who can you trust for an honest assessment of the movies being screened at Reel Canada's National Canadian Film Day 150 on April 19? Grey's Anatomy alum Sandra Oh certainly seems like a good bet, based on her character in "The Woman Who Can't Lie," a cinema ad from Leo ... read more
    Source: Adweek AdfreakPublished on 2017-03-24By Adweek Staff
  • 50 Creative Projects in 50 Days: How Minted Is Challenging and Rewarding Its Artists and Designers
    In a campaign that's as much art project as advertisement, boutique New York City agency Van's General Store (VSG) is collaborating with client Minted--the online marketplace that connects artists with consumers--on a campaign that will feature 50 creative projects produced on 50 consecutive days by 50 independent artists and creatives. ... read more
    Source: Adweek AdfreakPublished on 2017-03-23By Adweek Staff