from the blog


December 7, 2016

iMedia Agency Awards 2016 – Local Agency PMG in Fort Worth Wins Agency of the Year

iMedia is pleased to announce the winners of the 2016 iMedia Agency Awards. The awards recognize agencies that drove industry innovation throughout the year, one marketer who helped bring his agency to the front of the pack, and one campaign that deserves special attention. Read on to find out who won in each of the five categories, as well as the other nominees and the criteria for selection.

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September 12, 2016

Expanding the Footprint for Continued Digital Media Education

When IAB developed the Certification Program in 2012, our mission was two-fold. The first part was to create a benchmark so employers, clients, and peers could easily identify if a professional had the baseline knowledge required to perform in their digital media role.

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Industry News


  • These 6 Short Films, All Shot on LG’s V30 Phone, Premiered at the New York Film Festival
    In Hollywood, when something's a hit, there's usually a sequel. Cue LG, which has been following a similar script to showcase the cinematic video features of its new V30 smartphones. Fade in: A few weeks back, LG tapped Game of Thrones cinematographer David Franco to shoot a short movie using ... read more
    Source: Adweek AdfreakPublished on 2017-10-18By Adweek Staff
  • Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It’s Spot On
    What if a real-life commercial looked, sounded and felt like an SNL skit? It's happened before, both purposely and accidentally, and it's happening now in the U.K. with a new Bud Light ad. The AB InBev brand, which launched there earlier this year, parodies a bunch of hipster, millennial-targeted ad ... read more
    Source: Adweek AdfreakPublished on 2017-10-18By Adweek Staff
  • Nike’s Joyful Season-Opening NBA Ad Has Some Seriously Sweet Moves
    The world's top sports stars are visually phenomenal, so their ads should be, too. Nike has always embodied this belief, with the best example being 2008's "Take It to the Next Level" soccer spot directed by Guy Ritchie, still one of the most visually stunning commercials ever made. Nike's latest ... read more
    Source: Adweek AdfreakPublished on 2017-10-17By Adweek Staff