from the blog

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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May 5, 2017

Chick-fil-A cows, Motel 6’s Tom Bodett lift Dallas’ Stan Richards to ad hall of fame

When the American Advertising Federation recently inducted Stan Richards into its hall of fame, it confirmed what we’ve known for decades: Dallas’ famous bespectacled ad agency icon is a singularly notable dude. Richards was honored in New York along with seven other legends of the advertising world, including Jerry Della Femina, who brought the world the singing Meow Mix cats. We all know Richards for another animal — the self-aware "Eat Mor Chikin” cows — and for leaving the light on at Motel 6.

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Industry News

  • Grab a Tissue. This Lovely Ad About a Son’s Loyalty Is a Powerful Homage to Gratitude
    One of Thailand's largest companies, a conglomerate called Charoen Pokphand Group (C.P. Group), has released a moving ad about a son who regularly goes the extra mile to take care of his ailing mom. The 6-minute film tells the emotional story of a teacher who takes his mother, who suffers ... read more
    Source: Adweek AdfreakPublished on 2018-09-24By Minda Smiley
  • How Evoking Creativity From Children Can Lead to the Next Big Idea
    "What is the next big idea?" That's the question marketers and agencies get asked all the time. While many people suffer from big idea burnout, there's a never-ending source of big ideas right under our noses. Walt Disney put it best when he said, "Our greatest natural resource is the ... read more
    Source: Adweek AdfreakPublished on 2018-09-24By Matt Kates
  • 5 Ways to Humanize Teamwork Using Slack
    When messaging apps began to take over the workplace, some leaders worried that they would replace face-to-face interactions and kill our humanity completely. These fears were not unfounded, given the studies we read about how <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Millennials Millennials are a generational cohort born between 1981-1996. This ... read more
    Source: Adweek AdfreakPublished on 2018-09-24By Molly St. Louis