from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

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October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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Industry News

  • For Its 70th Anniversary, DDB Is Going Back to Its Roots With Its New Visual Identity
    DDB has answered our burning question, confirming that yes, it does have a new logo. In an effort to get back to its roots, the Omnicom network unveiled its new visual identity this morning after releasing it internally at its global conference in Miami on Wednesday, with some executives--including DDB ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By Lindsay Rittenhouse
  • Instagram Is Testing the Locking of Old Usernames for 14 Days After Changes
    Good news may be on the way for Instagram users who decided to change their usernames and then experienced second thoughts. Developer and blogger Jane Manchun Wong discovered a feature within Instagram's coding that locks old usernames for 14 days when users change their names. Instagram will start locking old ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By David Cohen
  • How CMOs Are Adapting to the Machine Learning Age
    Breakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging. But making the changes necessary to capitalize on that potential--cleaning up data, upgrading systems, integrating disparate business functions--can be daunting for even the most ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By Patrick Kulp