from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

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October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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Industry News

  • Cardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super Bowl Teasers
    When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad. The soda company released two new teasers today to follow up on last week's intro starring crunk ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Patrick Coffee
  • Instagram: Here’s How to Share Netflix Content to Stories
    Netflix recently added the ability for iPhone users to share links to shows and films on Instagram Stories. This feature will be added to Netflix's Android application in the future. Our guide will show you how it works. Note: These screenshots were captured in the Netflix and Instagram apps on ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Brandy Shaul
  • In a Digitalized World, Consumers Yearn for Authenticity From Brands
    Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become increasingly skeptical, putting real conversations--and audience trust--at a premium. In this age of fake news, Photoshop ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Farshad Fardad