from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

Read more

October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

Read more

Industry News

  • On the Adweek Podcast: The Lessons of Gillette
    It's not often that an ad triggers a national discussion the way Gillette's recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately blew up on social, with some praising the spot for taking on tough issues and others deriding it as emasculating ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Aneya Fernando
  • Condé Nast Will Put All Titles Behind a Paywall
    By the end of this year, every Cond? Nast title based in the U.S. will have a paywall. But the paywalls, for brands that range from Vogue and GQ to Bon App?tit and LGBTQ site, them, won't be a "one-size fits all model," Cond? Nast CEO Bob Sauerberg told staffers ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Sara Jerde
  • Hulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5
    One week after Netflix revealed double-digit increases to each of its subscription plans, Hulu is responding with some price hikes--and one notable price drop--of its own. Starting next month, the streaming service is reducing the monthly price for its basic, limited-commercial plan by $2, to $5.99 a month. The ad-free ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Jason Lynch