from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

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October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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Industry News

  • How CMOs Are Adapting to the Machine Learning Age
    Breakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging. But making the changes necessary to capitalize on that potential--cleaning up data, upgrading systems, integrating disparate business functions--can be daunting for even the most ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By Patrick Kulp
  • The Beer Battle Continues as MillerCoors Sues Anheuser-Busch for Its Super Bowl Ad
    MillerCoors is suing Anheuser-Busch, alleging that the latter misguided consumers about the makeup of MillerCoors' products with its recent campaign in the Big Game. Set in the Bud Light "Dilly Dilly" universe, one of Anheuser-Busch's Super Bowl ads this year featured the Bud Knight arriving at the Miller Lite and ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By Diana Pearl
  • ‘Robot Doctor’ Shows Why Customer Experience Shouldn’t Always Lean on Tech
    In early March, a Kaiser Permanente hospital in Fremont, Calif., provided a 78-year-old male patient with a robotic live video feed where a doctor told him he only had a short time to live. The patient's family, upset by what they thought was a cold-hearted delivery of terrible news, recorded ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By Gregg Johnson