from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

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October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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Industry News

  • Comcast Shares More About Its New OTT Service, Which Will Have a ‘Light Advertising Load’
    One week after Comcast officially threw its hat in the OTT ring, company execs shared more details about the upcoming streaming service during this morning's earnings call. The new service "will be distinct and compelling," said Comcast CEO Brian Roberts, and will feature a "light advertising load" with "unique, targetable, ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Jason Lynch
  • How Opt-In Ads Catch Consumer Attention and Drive Home Brand Intention
    In an industry plagued by issues of viewability, banner blindness, ad blocking and fraud, brands are up against a tough challenge on how to generate the results they need from their marketing spend. Despite advertising budgets increasingly shifting to mobile, it's a world that is complex and filled with stereotypes ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Amit Halperin
  • Strangest Bank Testimonial Ever? The Very Real ‘Crystal Barn’ Talks Chakras and Card Readers
    Banks love to feature small-business clients in their ads, but these often fall into pretty safe and predictable categories like bakeries, bicycle shops or fashion boutiques. So when British finance company Barclaycard and agency Droga5 London were looking for the best entrepreneurs to feature in their new longform spot, they ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By David Griner