from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

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October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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Industry News

  • AI ‘Is Not Magic,’ but It Has Conjured Up Increased Sales for Brands Like Miracle Grow
    Michelle Boockoff-Bajdek likes to say AI isn't magic--"it's hard work." As the CMO of IBM Watson, IBM's AI supercomputer, Boockoff-Bajdek and her team have worked with brands including Lexus and Scotts to enhance customer experience using machine learning. At Adweek's Elevate: AI event Thursday, Boockoff-Bajdek demystified AI by citing real-world ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By Chris Ariens
  • TikTok Acquired Content Personalization Platform GeoGif
    Popular video-sharing platform TikTok acquired content personalization company GeoGif. GeoGif was spun off from its parent company, Bivid, two years ago. It creates animated stickers and location-based overlays that users can place on top of their content before sharing it with friends. For instance, if a user is vacationing in ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By Brandy Shaul
  • The Office’s Creed Bratton Revisits His Music Roots to Write Some Crappy Underwear Jingles
    Long before he was The Office's creepiest denizen, Creed Bratton was an accomplished musician and guitarist for folk-rock band The Grass Roots. Although he's now far better known for playing a bizarre character who shares his name, he's making a musical reappearance of sorts in Fruit of the Loom's newest ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By David Griner