from the blog

December 12, 2018

How Two Dallas Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth

from the blog May 20, 2014 2014 EIMA Winners On May 8th, we proudly announced the winners of the DFWIMA 14th annual Excellence in Interactive Marketing Awards (EIMA) Show that took place at the Fashion Institute Gallery in Dallas. The top honor (Best in Show) of the evening went to Dallas agency Wright IMC for... Read more »

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October 31, 2017

iProspect Named a Leader by Forrester Research

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017

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Industry News

  • Theranos Was Founded on Elizabeth Holmes’ Lies, and Marketers Fell Prey
    The story of Elizabeth Holmes and Theranos is already Silicon Valley folklore. It is a story of an entrepreneur with impeccable credentials who hoodwinked investors, customers, partners, employees and even her own board on a journey to an $8 billion startup valuation before it all came crashing down. John Carreyrou, ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By Shiv Singh
  • Programmatic Hasn’t Been Able to Live Up to Its Potential
    Programmatic advertising today is at a crossroads, and if advertising on the open web is ever going to catch up with the walled gardens, there needs to be a fundamental reset in terms of approach. We have seen massive growth and adoption in programmatic marketing spend over the years, but ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By Todd Parsons
  • Colonel Sanders Is the Godfather of Chicken Town in KFC U.K.’s Ominous New Ad
    In American ads, Colonel Sanders tends to be a jolly old fellow with a spring in his step--especially impressive given that he's been dead for almost 40 years. But KFC advertising in the U.K. and Ireland is forging an entirely new kind of a Colonel. He's not here to talk. ... read more
    Source: Adweek AdfreakPublished on 2019-03-22By David Griner