• How to Transform From a Traditional Marketing Sphere Into an AI-Proficient One
    Artificial intelligence has been revolutionizing how businesses operate in new and exciting ways, yet marketers are still grappling with its applicability in the marketing sphere. To many, marketing is a creative process with human intuition driving valuable insights, and it is something that AI does not yet have the capacity ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Christian Monberg
  • Pinterest Shared 6 Steps for Brands Prior to Kicking Off Their Ad Campaigns
    Pinterest small and midsized business marketing lead Lisa Fong shared six steps that the 1.5 million-plus brands on its platform should go through prior to pulling the trigger on ad campaigns aimed at some of its more than 250 million monthly users. Fong wrote in a blog post Monday: Create ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By David Cohen
  • How 8 Ecommerce Companies Are Competing Against the Old Guard
    It's no secret that the direct-to-consumer market is becoming like the New York City subway system: crowded and filled with people jockeying for position to the closest exit. Many of these "upstart" brands are busy carving out a niche for themselves, using emerging technology and focusing on customer experience as ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Ann-Marie Alcántara
  • David Lynch and Showtime Are Creating a Virtual Reality Experience for Twin Peaks
    David Lynch wants to bring Twin Peaks viewers into his imaginary world via virtual reality. Last weekend in downtown Los Angeles, Showtime previewed its first Twin Peaks VR experience, which will be available for fans to buy on Steam for HTC Vive and Oculus Rift sometime in 2019. The demo, ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Marty Swant
  • As Beverage Brands Flirt With Cannabis, Mastering Social Media Will Be Key
    With the locally legal yet federally illegal U.S. cannabis and CBD (cannabidiol) industry exploding in the past several years, the U.S. beverage industry, with its robust distribution network, has recently emerged from the sidelines, not wanting to miss a potentially huge opportunity. While some, like Pepsi, are still sitting out ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Blaise Grimes-Viort
  • 15 Status Quo Defiers Distinguishing Themselves as the Latest Generation of Challenger Brands
    There must be a better way--a solution that's more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek's first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By T.L. Stanley
  • Local Ecommerce Players Around the World Are Giving Amazon and Walmart a Run for Their Money
    Sometimes it feels like Amazon is taking over the world--or, at the very least, the world of retail. In providing fast, free shipping, operating from a customer-centric philosophy and swallowing up specialized retailers, Amazon has, by some estimates, put itself on track to capture 49 percent of the U.S. ecommerce ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Lisa Lacy
  • Instagram’s Future as a Social Commerce App Looks Murkier Than Ever
    Eight years ago, Instagram was nothing more than a new social media app designed to share grainy photos of food, friends and family. A billion-dollar acquisition and several years later, Instagram is turning into a leading contender in the social commerce space, with the platform evolving from a place for ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Ann-Marie Alcántara
  • 3 Ways to Ensure Your Video Content Resonates With Your Audience
    A recent article in Forbes showed that 64 percent of consumers make a purchase after viewing a branded social video. Another one stated that marketers who use video grow revenue 49 percent faster than nonvideo users. The evidence is staggering: Video is everywhere, and it is a key business driver. ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Harris Beber
  • Why Big Agency Names Aren’t Nearly as Relevant as They Once Were
    Advertising pioneers like J. Walter Thompson and Raymond Rubicam built creative empires that dominated the industry for decades. That era may be nearing its end. Insufficient self-branding, limitations imposed by the holding company model and client-dedicated units led to the decline of once-potent agency brands. Holding companies have responded by ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Erik Oster
  • Challenger Brands intro
    There must be a better way--a solution that's more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek's first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By T.L. Stanley
  • Infographic: How Brands Can Target Millennial Women During the Holidays
    Brands that want to capitalize on millennial holiday shopping need to focus on becoming a hot topic of conversation. According to new research from PopSugar Insights, 40 percent of millennial women cite talking with friends and family as a top influence when it comes to shopping for the holidays, compared ... read more
    Source: Adweek AdfreakPublished on 2018-10-22By Sammy Nickalls
  • Adweek’s Third Elevate Installment Shed Light on Blockchain’s Effect on Advertisers and Publishers
    On Oct. 17 in New York, Adweek held the third installment of the 2018 Elevate series, Elevate Blockchain, with premier sponsor Adbank and partner sponsor Lucidity. At the event, which was hosted by BCG in its offices, industry leaders discussed how the nascent technology may impact the media industry. The ... read more
    Source: Adweek AdfreakPublished on 2018-10-21By Sammy Nickalls
  • AMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the Disney Merger
    After setting most of the leadership team for New Fox--the company that will be spun off following the close of the Disney-Fox merger--earlier this month, Lachlan Murdoch had one big exec surprise up his sleeve. AMC chief Charlie Collier will run Fox Broadcasting after the Disney deal is completed--and not ... read more
    Source: Adweek AdfreakPublished on 2018-10-19By Jason Lynch
  • Turner Shuts Down Super Deluxe
    After almost three years in business at WarnerMedia's Turner, the company announced it would shutter its digital media company, Super Deluxe. Super Deluxe has developed both scripted and unscripted programming, including short-form videos, TV shows on Netflix, programming across social media and branded campaigns. "Turner is proud of the unique ... read more
    Source: Adweek AdfreakPublished on 2018-10-19By Sara Jerde