• A Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully Quirky Ads for Sparkling Ice
    Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at times deliciously airy and fun (see: current KFC work from Wieden + ... read more
    Source: Adweek AdfreakPublished on 2018-08-18By Doug Zanger
  • Amazon Is Losing Its Smart Speaker Dominance, According to New Report
    Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as the search giant grows its smart home business overseas. Chinese tech behemoths Alibaba and Xiaomi also clocked ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By Patrick Kulp
  • Barbarian Group’s New Receptionist Is an Alexa Echo Show Named ‘Barb’
    Interactive marketing agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State labor law, because Barb is an Alexa-based tool connected to the messaging system Slack within an Echo Show, Amazon's smart speaker ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By Lisa Lacy
  • Chuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top Toyota Spot
    Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad appearance, for UnitedHealthcare, happily leaned into both.) This time around, Norris is selling the Toyota Tacoma, ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By David Griner
  • Why Did the Top 20,000 Facebook Pages Post More Content During the Second Quarter of 2018?
    Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and here's what they found: The pages they studied posted more content in the second quarter of 2018 ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By David Cohen
  • Everyone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home
    On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers. Created by Wieden + Kennedy New York, "Seattle to Mom" is clean fun and the crown jewels of ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By Doug Zanger
  • Pre-Roll Ads as Talent Contest? The Longer You Don’t Skip, the More Votes These Musicians Get
    Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost and a chance to perform live on a major stage. From now to Sept. 30, YouTube pre-roll ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By Amy Corr
  • Facebook Expanded Its Level Up Program and Revealed Its Gamescom Plans
    Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in the U.S., U.K., Philippines, Malaysia and Thailand. However, in a Facebook Gaming blog post, Bob Slinn, head of ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By Brandy Shaul
  • 4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising
    The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional advertising channels eroding, the time is ripe for new approaches to native content programs. Most existing programs are tailored to big ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By Scott Gerber
  • Indoors in July? Console Games Were One of Facebook IQ’s Topics to Watch
    July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook IQ. The social network's research arm found conversation volume up 2.4 times both year-over-year and month-over-month ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By David Cohen
  • Brand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles Selling Illegal Drugs
    The brand safety issues that plagued YouTube and Facebook in recent years have now made their way to Twitter. The 4A's Advertiser Protection Bureau (APB), formed in April as an industrywide effort to address such issues, was alerted to an incident last week that saw sponsored tweets running on Twitter ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By Lindsay Rittenhouse, Patrick Coffee
  • How Marketing Teams Can Unleash Personalized Creative at Scale
    Marketers today face enormous challenges in trying to break through with meaningful creative on digital and social channels. Ad blindness is at an all-time high, and audiences have grown up with increasingly high expectations for authenticity that speaks to them and captures their attention across various channels. Smart marketers know ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By Guest Author
  • Jimmy Fallon Is Partnering With T-Mobile to Host The Tonight Show From Central Park
    The Tonight Show will look a little bit different during its Sept. 13 episode. In collaboration with T-Mobile US, Jimmy Fallon will host his show from New York's Central Park. The show, dubbed "The Tonight Show Starring Jimmy Fallon from Central Park," will be a special episode that includes surprise ... read more
    Source: Adweek AdfreakPublished on 2018-08-17By Sara Jerde
  • President Trump’s $717 Billion Defense Spending Bill Withholds 50% of the Army’s Marketing Budget
    On Monday, President Donald Trump signed into law a massive, $717 billion defense bill for 2019 that promised to, among other things, increase some soldiers' salaries, repair "crumbling military buildings and other infrastructure," build more F-35 jets and launch a pilot program designed to "maximize opioid safety in the Military ... read more
    Source: Adweek AdfreakPublished on 2018-08-16By Patrick Coffee
  • Amazon Is Reportedly Looking to Buy a Movie Theater Chain
    Amazon--coming soon to a big screen near you. According to sources who spoke with Bloomberg, Amazon is reportedly looking to acquire Landmark Theatres, a 44-year-old movie theater chain, with 52 locations across the country. Bloomberg further reported that the owners are working with investment bank Stephens Inc. to close the ... read more
    Source: Adweek AdfreakPublished on 2018-08-16By Ann-Marie Alcántara