• The Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His Sensual Tunes
    Just in time for the winter solstice--or rather, "the longest night of the year" (Dec. 21)--Trojan is offering up an album to get people and their partners "in the mood." The record from Trojan Man (actor Jason Blynn) is looking to rival the more classic sensual LPs from the likes ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Lindsay Rittenhouse
  • How WestJet’s Real-Time Giving Set the Bar for Brand Generosity
    When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Doug Zanger
  • 495 Scripted Shows Aired in 2018 as Streaming’s Output Surpassed Basic Cable and Broadcast
    Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from broadcast and basic cable for the first time. According to new data from FX Networks Research, 160 streaming series ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Jason Lynch
  • Fiat Chrysler Sends Its $950 Million U.S. Media Business to Publicis Groupe’s Starcom
    Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler's brands, which include Jeep, Chrysler, ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Erik Oster, Patrick Coffee
  • Twitter Users Say No to Dollar Shave Club After It Advertises on Hannity
    After a story in Fast Company detailed digitally native razor darling Dollar Shave Club's continued relationship with Fox News firebrand--and Michael Cohen client--Sean Hannity, Twitter users were not shy in voicing their disapproval. And, in multiple instances, they cancelled their subscriptions to join rival razor clubs like Harry's. According to ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Lisa Lacy
  • Bravo Was One of the First Brands to Use Instagram’s New Countdown Sticker
    Instagram users can now add an interactive countdown sticker to their Stories to help track how much time is left until events like vacations. The countdown sticker is available via the sticker tray in the application's Stories camera, and customization options include name, date/time and color. Followers who click the ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By David Cohen
  • Facebook Opens One-Day NYC Pop-up to Talk to Users About Data and Privacy Settings
    Nestled inside New York City's bustling Bryant Park Holiday Village (an annual holiday market filled with booths from local food vendors and other small businesses) you'd expect to see a lot of tourists and locals strolling among the shops, picking up holiday gifts and maybe stopping for a few tours ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Katie Richards
  • Pinterest Shared Its List of 100 Emerging Trends for 2019
    Pinterest shared the 2019 version of its annual Pinterest 100 list, which highlights emerging trends on its platform for the coming year. More than 250 million monthly users come to Pinterest, with over 175 billion ideas saved to some 3 billion boards to date, a spokesperson said. Pinterest also shared ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By David Cohen
  • How Can Your Brand Avoid an Experiential Fail? Envision the Worst Case Scenario
    While most experiential marketing activations provide valuable opportunities for brands and consumers to connect in a real-time setting, the ones that fail generate the lion's share of attention and create unnecessary fear around high-profile events. In order to begin a new project with your best foot forward, marketers must do ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Joanna Badamo
  • Driving Sucks, and Lyft’s New Work From W+K Reminds You All the Reasons Why
    The next time you're about to get into a Lyft, pay attention to how you respond when the driver asks your name. I'm willing to put $5* on the fact that a good 90 percent of the time, you probably just say "yep." You likely don't say, "correct, that is ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Doug Zanger
  • Synchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activation
    To promote Sony's new animated film, Spider-Man: Into the Spider-Verse, Synchrony Bank and Giant Spoon were inspired by the history of the superhero character. The result? An immersive, augmented reality experience. Guests enter a faux Bridge Street subway station in the Dumbo neighborhood of Brooklyn and, after walking through a ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Breana Mallamaci
  • Ryan Reynolds Shares the Mystical Secrets of How His Aviation Gin Is Made
    How is Aviation Gin made? Probably not the way Ryan Reynolds tells it, but it's still worth taking the time to watch his new explainer on the spiritually cleansing process behind the spirits brand he bought an ownership stake in early this year. In a new clip, Reynolds continues to ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By David Griner
  • AppsFlyer Shared Its Findings on 2018 Marketing Trends in Mobile Games
    Mobile attribution and data analytics company AppsFlyer released its latest State of Gaming 2018 report, analyzing current marketing trends across various mobile game categories. The report analyzed 2.1 billion non-organic installs from 5,500 applications throughout 2018, and it broke gaming apps down into four major categories: Midcore & Strategy, Casual, ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By Brandy Shaul
  • The 25 Best Ads of 2018
    It's that time. We're looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. With all the industry hand-wringing of late about whether creative agencies are a dying breed, one might have expected a drought ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By David Griner
  • Over 75 Million People Visit Facebook Watch Daily, Spending an Average of 20+ Minutes
    Who is watching Facebook Watch? Over 400 million people spend at least one minute on the social network's video platform each month, with more than 75 million people doing so each day, Facebook revealed. Those 75 million daily visitors spend an average of more than 20 minutes on Facebook Watch, ... read more
    Source: Adweek AdfreakPublished on 2018-12-13By David Cohen