• Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture
    Bud Light is expressly trying to generate cultural buzz with its new "Famous Among Friends" campaign, and it sees this Sunday as its next big opportunity to do so. The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events ... read more
    Source: Adweek AdfreakPublished on 2017-10-20By Adweek Staff
  • The Makers of the ‘Bite Size Horror’ Ads Tell Us All About Their Wonderfully Spooky Creations
    Halloween advertising has been a treat this year, thanks to Fox Digital Studio and Mars candy brands, which teamed up for a wonderfully creepy series of two-minute "Bite Size Horror" films that have been airing on Fox TV networks. The series has included four films--"Floor 9.5? for Skittles, "The Road" ... read more
    Source: Adweek AdfreakPublished on 2017-10-19By Adweek Staff
  • Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around
    Ad retargeting is more trick than treat, right? Regardless, Svedka Vodka looks to leverage the unloved online marketing practice for a Halloween "Banner Ad Curse" campaign, created by Toronto agency Bensimon Byrne. This marks the third straight scary seasonal sojourn for the client-agency team, following their "Printable Costumes" in 2015 ... read more
    Source: Adweek AdfreakPublished on 2017-10-19By Adweek Staff
  • Kansas City’s Mayor Reviewed Scores of Amazon Products in Sneaky Pitch for Company’s HQ2
    Sly James, the mayor of Kansas City, Mo., is courting Amazon's much-coveted second headquarters in a highly tailored medium--the site's own product reviews section, where he's been leaving 5-star reviews for scores of items his office recently purchased. Inside those reviews, he's snuck some talking points for Kansas City itself. ... read more
    Source: Adweek AdfreakPublished on 2017-10-19By Adweek Staff
  • TBWA Handled a Heartbreaking Assignment Beautifully in These Ads for Children’s Hospice Care
    Dying children are hard to talk about, so one pediatric hospice care provider has created a poignant new campaign asking people at a loss for words to donate instead. TrinityKids Care, based in Southern California, is out with four new ads from TBWAChiatDay Los Angeles, seeking to raise money for ... read more
    Source: Adweek AdfreakPublished on 2017-10-18By Adweek Staff
  • A Gold-Pooping Dragon Stars in Squatty Potty’s Latest Scat-Happy Long-Form Comedy
    Squatty Potty knows some fantastic beasts and where to find them. That would be on the toilet, of course. The brand, known for its candy-colored fever-dream viral videos, has added a sweet-faced purple dragon, a contorting centaur and a ginger merman to its stable of oddball spokescharacters. The latest mini-movie, ... read more
    Source: Adweek AdfreakPublished on 2017-10-18By Adweek Staff
  • These 6 Short Films, All Shot on LG’s V30 Phone, Premiered at the New York Film Festival
    In Hollywood, when something's a hit, there's usually a sequel. Cue LG, which has been following a similar script to showcase the cinematic video features of its new V30 smartphones. Fade in: A few weeks back, LG tapped Game of Thrones cinematographer David Franco to shoot a short movie using ... read more
    Source: Adweek AdfreakPublished on 2017-10-18By Adweek Staff
  • Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It’s Spot On
    What if a real-life commercial looked, sounded and felt like an SNL skit? It's happened before, both purposely and accidentally, and it's happening now in the U.K. with a new Bud Light ad. The AB InBev brand, which launched there earlier this year, parodies a bunch of hipster, millennial-targeted ad ... read more
    Source: Adweek AdfreakPublished on 2017-10-18By Adweek Staff
  • Nike’s Joyful Season-Opening NBA Ad Has Some Seriously Sweet Moves
    The world's top sports stars are visually phenomenal, so their ads should be, too. Nike has always embodied this belief, with the best example being 2008's "Take It to the Next Level" soccer spot directed by Guy Ritchie, still one of the most visually stunning commercials ever made. Nike's latest ... read more
    Source: Adweek AdfreakPublished on 2017-10-17By Adweek Staff
  • LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba
    LeBron James is ready to get back to work. Actually, he's been ready since his Cleveland Cavaliers lost the NBA title to the Golden State Warriors in June. Tonight, he's back on the court. To celebrate the four-time league MVP and three-time champion's return, Nike Basketball unleashed a 60-second spot ... read more
    Source: Adweek AdfreakPublished on 2017-10-17By Adweek Staff
  • A Pair of Irish Whiskeys Come to America With Evocative Ads Full of History and Heritage
    There once was an underdog chestnut colt that ran in a prestigious stakes race in Ireland and won despite 100-to-1 odds. The horse is immortalized on the label of the single-malt whiskey that bears its name, The Tyrconnell, and a doppelg?nger stars in a mini-movie for the heritage brand that ... read more
    Source: Adweek AdfreakPublished on 2017-10-17By Adweek Staff
  • These ‘Bite Size’ Horror Films, From Mars Candy Brands, Are the Best Halloween Ads in Years
    Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween. For this, they can thank Fox and Mars candy brands, which teamed up to get up-and-coming horror directors to make disturbing short films--which have been running in ... read more
    Source: Adweek AdfreakPublished on 2017-10-16By Adweek Staff
  • Blade Runner 2049 Is a Good Movie. Why Wasn’t It a Box Office Hit?
    For the second weekend in a row, Blade Runner 2049 underperformed at the box office. While it was the top movie in its opening frame of Oct. 6-8, it took in only about $33 million, well under the $40-50 million that had been forecast. This weekend, it slipped to the ... read more
    Source: Adweek AdfreakPublished on 2017-10-16By Adweek Staff
  • British Fashion Brand Jigsaw Bucks Xenophobia With Pro-Immigrant Ads
    A British fashion brand is meeting anti-foreign sentiment in that country with a campaign celebrating immigration and diversity. Jigsaw's new subway ads feature models from a range of ethnic backgrounds wearing the designer's 2017 fall/winter collection under a simple headline--a heart icon, and the word immigration. That is, an imperative: ... read more
    Source: Adweek AdfreakPublished on 2017-10-16By Adweek Staff
  • Axe Made a Product Scent Called Leather + Cookies, and Has a Weird Ad to Match
    Way back in the 1970s, a team at Ogilvy came up with the timeless phrase "Two great tastes that taste great together." That classic bit of copywriting described the irresistible combination of chocolate and peanut butter in Reese's cups. But it could apply to almost any two seemingly incongruous flavors, ... read more
    Source: Adweek AdfreakPublished on 2017-10-12By Adweek Staff