• 360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017
    "Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like, 'that's the creative.' We are all creative." Before war rooms, viral tweets and voice specialties, when the ... read more
    Source: Adweek AdfreakPublished on 2018-02-19By Patrick Coffee
  • MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017
    Whether by choice or by fate, IPG's MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities in the hope of becoming a formidable industry player, and in 2017 those efforts finally paid off. The shop ... read more
    Source: Adweek AdfreakPublished on 2018-02-19By Lindsay Rittenhouse
  • How MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best Year Ever
    On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its top three revenue generators with an annual marketing budget between $2 billion and ... read more
    Source: Adweek AdfreakPublished on 2018-02-19By Gabriel Beltrone
  • The NBA Is Letting Its Stars Shine on and off the Court, Making the League’s Games Must-See TV
    From LeBron James to Kevin Durant and Russell Westbrook to Stephen Curry, the level of play and talent that exists in today's National Basketball Association makes the product as captivating as it's ever been. The games are intense, exciting, fast-paced, and the on-court rivalries--between teams and even individual players--are fierce. ... read more
    Source: Adweek AdfreakPublished on 2018-02-19By A.J. Katz
  • Twitter: Pokemon Was the Most-Mentioned Game Globally in 2017
    Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about gaming were shared by users around the world last year. In terms of mentions, the ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Brandy Shaul
  • If You Thought Voice Was Easy, Wait Until Devices Make Predictions
    Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing terms, means friction remains. "There are few things more natural than simply asking for something and having that thing brought ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Lisa Lacy
  • Gucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All Mad
    It doesn't take a lot for people to stop believing in their institutions. It doesn't take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too many injustices go unpunished and too much infighting is left to fester in our fresh-dug ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Angela Natividad
  • Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag
    Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she's found herself toting around trade-show floors. It goes like this: "Everything is heavily logoed, and I have to ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Robert Klara
  • Hearts & Science Hires GroupM Executive to Help Run the AT&T Business
    Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta and Dallas offices while reporting to Ralph Pardo, Hearts & Science president on the account. Last year, AT&T began ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Erik Oster
  • Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s New Meta Campaign
    While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into the creative process--like the work Jordan has to do to get into ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Kristina Monllos
  • 4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
    Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that litter websites, and in some cases, marketers use ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Lauren Johnson
  • Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later
    Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Tim Nudd
  • Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation’
    A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week's episode of Seinfeld. But no longer. The last year has marked ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Tim Sims
  • PokerStars Found a Dude With the Perfect Poker Face for Its New Ad
    PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not cash in that 401(k) and really take charge of your financial future, right? "To recruit new players and poker beginners, ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By David Gianatasio
  • What Marketers Can Learn From the Most Effective Russian Ads of the 2016 Election
    We've all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017. The idea was to split the millions of Americans who saw these fabricated stories along party lines, thereby deepening existing hardline, ideological stances around controversial social issues. While ... read more
    Source: Adweek AdfreakPublished on 2018-02-16By Jon Brody