• See the Weird, Wonderful Thai Spot That Was One of the Funnier Ads Screened in Cannes
    The screening of the gold Film Lion winners in Cannes on Saturday was heavy on the sports ("We're the Superhumans," plus lots and lots of Nike) and somewhat light on the humor. But an amusing highlight was a strange three-minute piece by McCann Bangkok that had the audience in the ... read more
    Source: Adweek AdfreakPublished on 2017-06-27By Adweek Staff
  • Pop-Up Ads Tell a Distressing Story of Love and Consumption in W+K’s New Music Video
    When last we saw Portugal. The Man, it had given us a music video for "Feel It Still" that doubled as an action-packed tool for resisting the American administration's protectionist policies. "Rich Friends," its latest offering, created alongside Wieden + Kennedy and starring Glenn Howerton, is no less innovative but ... read more
    Source: Adweek AdfreakPublished on 2017-06-27By Adweek Staff
  • This Twitter Thread Perfectly Illustrates Why LGBTQ Support Is No Longer Risky for Brands
    Few would argue that American society has changed dramatically since the 1969 Stonewall riots in Manhattan's Greenwich Village marked the beginning of the modern gay rights movement. At the time of the event itself, which happened 48 years ago this week, homophobia was rampant, even in famously metropolitan Manhattan. After ... read more
    Source: Adweek AdfreakPublished on 2017-06-26By Adweek Staff
  • The Year’s 15 Best Commercials, as Picked by the Cannes Lions Film Jury
    McCann's Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the Film Lions were still the emotional center of Saturday's big award show at the Palais. "We're looking for bravery, on the client side and the agency ... read more
    Source: Adweek AdfreakPublished on 2017-06-26By Adweek Staff
  • See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival
    The 2017 Cannes Lions festival has wrapped up, and it's time to look back at the winners as a whole, as well as some individual pieces that did well. We'll begin with a Grand Prix roundup. Some 23 campaigns took home a total of 28 Grand Prix awards this year. ... read more
    Source: Adweek AdfreakPublished on 2017-06-26By Adweek Staff
  • Vinnie Jones Drops the F-Bomb, Dances Around the House for a German Mattress Brand
    This time around, Muun's pitchman keeps his pants on. As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Ku?nster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, "German Softness." For its latest ... read more
    Source: Adweek AdfreakPublished on 2017-06-21By Adweek Staff
  • Pepsi’s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once
    Five full days of Ramadan remain. For those unfamiliar with the Islamic holy month--or its Catholic cousin, Lent--it's a period of fasting and cleansing that dramatically impacts Middle East and North African (MENA) markets. As long as the sun is up, practicians neither eat nor drink. Businesses open late and ... read more
    Source: Adweek AdfreakPublished on 2017-06-20By Adweek Staff
  • Leiomy Maldonado Dances Up a Storm in High-Energy Ad for Kimpton Hotels
    If you somehow missed out on a dance move called the Leiomy Lolly (still stuck doing the Dougie?), here's your chance to catch up. Hint: hair flips. Lots and lots of hair flips. And there's no better way to learn than from the master, Leiomy Maldonado, who stars in a ... read more
    Source: Adweek AdfreakPublished on 2017-06-19By Adweek Staff
  • Arby’s Made a Totally Useless Chatbot to Make Fun of the Domino’s Tracker
    Everyone raves about Domino's technology, but Arby's isn't having it. The fast-food chain has expanded into offering Pizza Sliders, which are basically pizza (pepperoni, provolone cheese, genoa salami and roasted garlic marinara) on a roll. And because pizza companies are so good at cutting-edge tech, Arby's (with help from agency ... read more
    Source: Adweek AdfreakPublished on 2017-06-16By Adweek Staff
  • These Special Surfboard Fins Protect the Shark, Not the Surfer, in the Event of an Attack
    Seeing videos of surfers getting attacked by sharks freaks us out. And that fear can mount to hysteria. When a shark attack happens, it often leads to crazed hunting to reassure the public and the surfer's family, at the expense of the ocean's fragile ecosystem. "It's their domain," says Hawaiian ... read more
    Source: Adweek AdfreakPublished on 2017-06-16By Adweek Staff
  • Vodafone Put Romania’s Elders on Facebook Live to Salvage Their Dying Cultural Traditions
    Many cultures can be neatly divided into two worlds: Elders whose traditions and crafts are dying, and the connected generation, who have more in common with others of their ilk--even elsewhere around the world--than with their local predecessors. This divide is natural, but can lead to the loss of massive ... read more
    Source: Adweek AdfreakPublished on 2017-06-16By Adweek Staff
  • AT&T’s New Ads for Unlimited Data Are Goofy, Unlimited Fun
    AT&T takes a page from Old Spice in its latest commercials from BBDO New York, pushing the mobile carrier's Unlimited Data offering by humorously imagining if other things were unlimited--namely romance, basketball dunks and hockey. "Unlimited Romance," in particular, has a cartoony vibe, with an amorous couple rolling around in ... read more
    Source: Adweek AdfreakPublished on 2017-06-15By Adweek Staff
  • Random Tweets From Jeff Goodby and Colleen DeCourcy Just Got Turned Into Crazy Short Films
    You send your little observational slice-of-life tweets out into the ether, and think you've seen the end of them. But for a handful of top advertising creatives, their ephemeral missives have been given epic treatments--turned into short films as part of a fun campaign from Brazil. The short films were ... read more
    Source: Adweek AdfreakPublished on 2017-06-15By Adweek Staff
  • See the Charming Student-Made Vespa Ad That Won Best of Show at the National Addys
    Craft takes time. And in the case of BYU Adlab's award-winning Vespa spot "Ride to Fly," it took about 10 times longer than the students expected. "We wanted to get it right. And to see it come to life was so motivating," art director Taylor Dahl told the university's BYU ... read more
    Source: Adweek AdfreakPublished on 2017-06-15By Adweek Staff
  • This Magazine Ad for Insecticide Kills Bugs the Old-Fashioned Way
    This ad really hits you over the head with its message, especially if you're a mosquito. A few months back, to introduce Mat Inset insecticide, WMcCann in Brazil created an insert for select issues of Veja magazine. "Discover two ways to kill insects," the copy says. "Both are fragrance-free." Readers ... read more
    Source: Adweek AdfreakPublished on 2017-06-13By Adweek Staff