• L.L. Bean Created a Fully-Functional Outdoor Office, and Is Taking it On Tour Around the U.S.
    If you could work outside on a sunny day instead of being cooped up inside the office, you probably would. A new campaign from L.L. Bean is hoping to mitigate the indignities of modern professional life--and promote an outdoorsy lifestyle--by providing an open air office space in select cities this ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Gabriel Beltrone
  • JBL Will Bring the Sounds of the NBA Draft to Instagram via DraftWav
    Instagram is a visual social network, but an audio company is looking to change that. JBL, the official sound partner of the National Basketball Association, will debut 60-second audio series DraftWav on its @jbl_cast Instagram account just in time for the 2018 NBA Draft Thursday night. DraftWav will feature projected ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By David Cohen
  • Creator of Chicago’s ‘Bean’ Sculpture Sues NRA for Using It in a Pro-Gun Ad
    Chicago's Cloud Gate, better known as The Bean, is as iconic an image of the city as they come. Since its installation in 2006, it has graced all manner of social (and other) media, with its backdrop of the Windy City's skyline. Now its creator, Anish Kapoor, is suing the ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Alissa Fleck
  • These Ad Execs Use Cannes to Solve Some of Their Most Pressing Creative Challenges
    CANNES, France--From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, our 2018 Creative 100 honorees are pushing boundaries with dynamic storytelling. We caught up with three of our honorees, Laura Visco, Max Stinson and Nicole Michels McDonagh, ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Adweek Staff
  • 3 Campaigns That Set the Highest Bar for Craft at This Year’s Cannes Lions
    CANNES, France--Three craft-centric Grand Prix awards were handed out this evening at the Cannes Lions festival reflecting excellence in digital, film and overall industry work. The latter category, the Industry Craft Lion, is in its first year and reflects overall excellence and included not only the usual advertising industry suspects ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Doug Zanger
  • Instagram Announces a New Video App to Directly Compete With YouTube and Snapchat
    Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news. That's exactly what happened with the release of IGTV, a new standalone video app from Instagram, announced at a special event today. The ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Ann-Marie Alcántara
  • How These 4 Cannes-Winning Ideas Can Inspire New Creative Direction in Healthcare
    Cannes Lions Health is the showcase of impactful creativity. It's where ideas from pharmaceutical innovators and healthcare marketers are debated, judged and challenged to uncover the ones most likely to fuel change and lead to life-changing outcomes. This year's show has over 1,800 entries, hundreds of short-listers and two days ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Leigh Householder
  • Apple Wins 2 Grand Prix at Cannes for Its Mind-Blowing HomePod Ad and In-Store Experience
    CANNES, France--It's been a good day for Apple, which today claimed top honors in two categories at the Cannes Lions: first in Music and then in Brand Experience & Activation. "Welcome Home," the visually stunning Apple HomePod spot directed by Spike Jonze, starring FKA twigs and created by TBWAMedia Arts ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By David Griner
  • Havas New York Beats Out 21 Agencies to Pick Up ADP Account
    Havas New York has been named "fully integrated Village" agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax and benefits administration. The appointment follows a competitive review that included 21 agencies. Tasked with driving a data-led disruption ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Lindsay Rittenhouse
  • Workplace by Facebook Is Looking to Become a Workplace for Good
    Nonprofits and educational institutions have some new, powerful tools to aid their efforts, as Facebook announced that the Workplace Premium tier of its Workplace by Facebook Slack alternative is available to them free-of-charge. The social network announced its Workplace for Good initiative, which is being led by Annette Gevaert, who ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By David Cohen
  • The CW Locks In Its Fall Premieres, With Its New Sunday Lineup Debuting Oct. 14
    The CW isn't premiering all of its fall shows the same week, as it did last year, but the network is coming pretty close to replicating last year's strategy. The network became the second broadcaster to set its fall premiere dates (following NBC, which kicked things off yesterday), announcing that ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Jason Lynch
  • Love Has Even Worse Odds Than the Lottery in McCann’s Broadway-Style Meet Cute
    Everybody knows winning the lottery is a long shot--but how about falling in love with a random stranger while you're crossing the street in opposite directions? It turns out those odds are even worse, at least according to a fun musical number from the New York Lottery and McCann New ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Gabriel Beltrone
  • Autoplay Video Ads Are Coming to Facebook Messenger
    Facebook Messenger users, brace yourselves: Autoplay video ads are coming. The social network confirmed that the same autoplay video ads that have been available for Facebook's News Feed and Instagram are now available on its messaging application for all advertisers. Those ads will appear in the sponsored portion of the ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By David Cohen
  • ANA Takes Vow at Cannes to Erase Gender Stereotypes From Ads
    CANNES, France--The Association of National Advertisers' SeeHer movement, which formed in 2016 as an advocate for gender equality in ads, unveiled a new program to ensure storytellers have the means and knowledge to depict women in authentic ways, and major brands including Walmart, Microsoft and Procter & Gamble have pledged ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Lindsay Rittenhouse
  • Alibaba and Kantar Join Forces to Redefine Brand-Building in Chinese Market
    Marketers globally are seeing their strategies outpaced by the speed and scope of the Chinese consumer market and media. Alibaba Group and Kantar today announced at Cannes that they have joined forces to redefine brand-building strategies to address this regionally based disparity. The partnership will leverage Kantar's research IP and ... read more
    Source: Adweek AdfreakPublished on 2018-06-20By Alissa Fleck