• Apple Watch Defies Gravity in Latest Sky-High ‘Air Dancing’ Spot From Director Jonathan Glazer
    Apple has chosen to dive headfirst into the health sector. The company's latest U.K. campaign makes its broadcast debut on tonight's Brit Awards, following a quarter that proved very disappointing for investors due to a marked drop in sales of its signature iPhone. At the same time, Apple announced all-time ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Patrick Coffee
  • Fortnite Publisher Pulls Pre-Roll Ads on YouTube Following Child Exploitation Controversy
    Epic Games, the company behind the hit online game Fortnite, is suspending all of its pre-roll YouTube advertising after a report found that the brand was appearing on children's videos that serve as an online hub for pedophiles. The move comes after investigations from YouTuber Matt Watson and Wired found ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Patrick Kulp
  • The Replacer is Responsible for All the Newsworthy Chaos in Call of Duty’s Newest Campaign
    Since 2003, the Call of Duty franchise has cultivated a reputation of being one of the most immersive multiplayer video games in the business. Their latest installment, Black Ops 4, fortifies their legacy with their largest map ever, a truly captivating battle royale mode called "Blackout," and a healthy dose ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Shannon Miller
  • Investments in Diversity Hiring Aren’t Leading to Inclusivity in Advertising
    The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and retaining employees of color. "Charting a More Diverse Pathway to Growth" focused on three demographics: African-Americans, Hispanics and Asian-Americans. It was done in conjunction with a ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Diana Pearl
  • If a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then It’s Not Trying Hard Enough
    Consumerism is the machine that powers our society, and black dollars provide much of the fuel. According to a 2018 Nielsen study, African Americans spend $1.2 trillion annually. The collective spending power of this demographic is great, yet marketers have been challenged in authentically reaching this audience. Recent marketing failures ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Corean Canty
  • U.S. Digital Ad Spend Will Surpass Offline in 2019
    Today, digital becomes king. eMarketer published today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent of the market. The research shows that digital ad spend will hit $129.34 billion in 2019, ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Ronan Shields
  • Amazon Prime Video Is Promoting Good Omens at SXSW by Celebrating the Apocalypse
    If someone at SXSW tries to convince you that the apocalypse is happening on May 31, don't fret--yet. What could easily be written off as a case of Austin weirdness is likely part of an elaborate activation by Amazon Prime Video to promote its upcoming Neil Gaiman show, Good Omens, ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Kristina Monllos
  • Twitter Became the Social Platform of Choice for International Women’s Day (Infographic)
    International Women's Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands' past efforts for the holiday to help give them ideas for the 2019 edition. Unmetric found that the volume of social posts related to Women's Day has steadily risen since 2013, and almost ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By David Cohen
  • Calling All Champions: Adweek and Adcolor Seek Nominees for Champions Award
    As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech who are committed to mentoring junior talent by "reaching back." Honoree profiles will be published in print and online April ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Lisa Granatstein
  • Spotify Is Turning to Placed as an Offline Attribution Measurement Partner
    Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars and via mobile, desktop and connected speakers. "Placed will allow Spotify to show quantitative impact to an advertiser's campaign, something ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By David Cohen
  • Snapchat: Here’s How to Change Your Display Name
    Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear icon ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Brandy Shaul
  • Why Marketers Should Care About ‘Once-a-Day’ Moments
    We're all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing it's Campus Checklist to incoming freshman. Brands have long been building campaigns around these annual holidays and life-stage ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Ann Mack
  • How to Choose the Right Celebrity to Represent Your Brand on a Global Scale
    Global recognition is a hallmark of an A-list celebrity. For instance, Lady Gaga has a bigger following outside the U.S. than in it, a fact that doesn't diminish her standing as a household name in her home country. Rather, this insight underlines a point familiar to international brand managers: Mega-stardom ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Janet Comenos
  • 4 Ways to Make Marketing More Meaningful
    Warhol called it "Business Art." A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, "Business art is the step that comes after art." In the post sell-out universe of 2019, the tension ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Jeff Tammes
  • Karl Lagerfeld, Chanel’s Iconic Creative Director, Was the Brand’s ‘Modern Era Personified’
    Thirty-six years is a long time in any job, let alone at the helm of a major fashion house--particularly one that doesn't bear your name. But Karl Lagerfeld wasn't your average designer. Lagerfeld, who died earlier this week at age 85, served both as Chanel's creative director (since 1983) and ... read more
    Source: Adweek AdfreakPublished on 2019-02-20By Diana Pearl