• Ford Launches Global Creative Review in Major Setback for WPP
    WPP faces another significant hurdle less than a week after the departure of CEO Martin Sorrell as one of its biggest clients, Ford, has launched a global creative review. GTB, formerly known as Global Team Blue, is the Detroit division dedicated to handling Ford's marketing business. A spokesperson for WPP ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Patrick Coffee
  • 4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday
    The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the Grateful Dead helped turn an afternoon burnout activity into a legitimate (though illicit at the time) ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By T.L. Stanley
  • M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor
    M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry, crunchy espresso or crunchy mint. While fans everywhere can vote for their personal favorite, those in ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Katie Richards
  • Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter
    Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped tell that story. That's because Twitter is the destination to discover what's going on, right now, ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Chris Quintero
  • It’s Time for Marketers to Start Thinking Like Media Companies
    Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events have typically been a ratings bonanza for the major networks, keeping viewers glued to the action and to ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Ricky Ray Butler
  • HBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a Westworld Host
    If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube personality, famed "Queen of Shitty Robots" and Adweek Creative 100 alumna--decided to give it a shot. A new 6:30 clip, ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Gabriel Beltrone
  • Believe It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
    If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers and celebrity athletes alike, and it plays with that relationship and brand loyalty in the new spots, which bring back ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Cara Anderson
  • YouTube: Here’s How to Hold Messages for Review During Livestreams
    Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate messages" sent during livestreams for their review. Our guide will show you how to turn this feature on from within the YouTube ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Brandy Shaul
  • 4A’s Accelerate Conference Highlighted The Optimistic Future of Agencies
    In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that both the client and the agency are culpable in that description, but the fact remains that much of the ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Mark Bachmann
  • Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to Coachella
    When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the Adidas logo upside down to selling a collection out of garbage bags during New York Fashion Week as ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Katie Richards
  • How Blockchain Will Disrupt the Future of Social Media Influencers
    Are you ready to find out how blockchain, the emerging digital currency, is set to rock the world of social media influencers? Before we go any further, consider this: Influencers can shift a brand's image from obscurity into the limelight. With the right tactics, they have the power to grow ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Segun Onibalusi
  • Can Augmented Reality Breathe New Life Into Banner Ads?
    The very first banner ad on the Internet--for AT&T on Wired in 1994--had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add augmented reality (AR), however, and it may be a different story. Taking a page from ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Lisa Lacy
  • Why the Rise of the Chief Change Officer Is a Business Imperative
    Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of downward economic mobility, of the possible loss of jobs to a machine or an overseas worker and of the loss ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Richard Edelman
  • Isobar Welcomes U.S. CEO From SapientRazorfish
    Global digital agency Isobar has named Deb Boyda as U.S. CEO. Boyda will work out of Isobar's Chicago office and report to Dentsu Aegis Network CEO, Americas, Nick Brien. "In finding the right CEO for Isobar we were looking for a great leader who's passionate about brands, creativity and experience-led ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Erik Oster
  • Cannes Lions’ CMO Growth Council Will Confront the Industry’s Pressing Issues
    To get 20 of the busiest, most important marketers in the world to gather and put their minds together to predict and guide the future of marketing, you know something must be up. This year's Cannes Lions will see a unique event: the formation of a CMO Growth Council at ... read more
    Source: Adweek AdfreakPublished on 2018-04-20By Jose Papa