• WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business
    The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP's Possible officially withdrew its bid protest against the government from the U.S. Court of Federal Claims, meaning it will no longer contest the decision ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Patrick Coffee
  • Amazon Introduces Scout the Delivery Robot
    Residents of an undisclosed neighborhood in Snohomish County in Washington state have started receiving packages from Amazon's Scout, an autonomous six-wheeled delivery system the company says is "the size of a small cooler." While it doesn't appear customers can specifically request delivery via Scout, Amazon said it is an option ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Lisa Lacy
  • Natty Light Is Back in the Super Bowl With a Regional Spot Promoting Its College Debt Relief Program
    Nothing ruins a festive mood like thinking about student loan payments. AB InBev brand Natural Light has found a sizable portion of its audience with drinkers in their early 20s (with whom it is better known as "Natty Light"), largely due to its low price tag. So it made sense ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Erik Oster
  • Facebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was Deleted or Demoted
    Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was reduced following review by third-party fact-checkers, if applicable. And the social network issued a warning that it may begin ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By David Cohen
  • Gamers Get Dropped Offline at the Worst Possible Moments in This Brutal Marketing Prank
    To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these gamers didn't shrug off the technical glitches and patiently wait for their signal to return. In fact, they straight ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By David Gianatasio
  • No, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette
    Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G brand also has a new ad appealing to that target demographic by assuring them that it's ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Patrick Coffee
  • R3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue Among Agencies in 2018
    Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for agencies, according to independent consulting firm R3's latest report that analyzed 7,000 agency new business ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Lindsay Rittenhouse
  • Brands Dedicated to Specific Values Stand Out Amidst the Government Shutdown
    The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI, Columbia and The North Face are among some of the most vocally critical brands on the ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Matt Baker
  • UPS Ships a Majority of Its Global Ad Business to IPG Without a Review
    UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's creative agency of record, with Initiative as its media AOR for North America and Europe. The Martin ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Erik Oster
  • Cardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super Bowl Teasers
    When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad. The soda company released two new teasers today to follow up on last week's intro starring crunk ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Patrick Coffee
  • Instagram: Here’s How to Share Netflix Content to Stories
    Netflix recently added the ability for iPhone users to share links to shows and films on Instagram Stories. This feature will be added to Netflix's Android application in the future. Our guide will show you how it works. Note: These screenshots were captured in the Netflix and Instagram apps on ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Brandy Shaul
  • In a Digitalized World, Consumers Yearn for Authenticity From Brands
    Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become increasingly skeptical, putting real conversations--and audience trust--at a premium. In this age of fake news, Photoshop ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Farshad Fardad
  • On the Adweek Podcast: The Lessons of Gillette
    It's not often that an ad triggers a national discussion the way Gillette's recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately blew up on social, with some praising the spot for taking on tough issues and others deriding it as emasculating ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Aneya Fernando
  • Condé Nast Will Put All Titles Behind a Paywall
    By the end of this year, every Cond? Nast title based in the U.S. will have a paywall. But the paywalls, for brands that range from Vogue and GQ to Bon App?tit and LGBTQ site, them, won't be a "one-size fits all model," Cond? Nast CEO Bob Sauerberg told staffers ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Sara Jerde
  • Hulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5
    One week after Netflix revealed double-digit increases to each of its subscription plans, Hulu is responding with some price hikes--and one notable price drop--of its own. Starting next month, the streaming service is reducing the monthly price for its basic, limited-commercial plan by $2, to $5.99 a month. The ad-free ... read more
    Source: Adweek AdfreakPublished on 2019-01-23By Jason Lynch